Product and Brand Manager

RoleOverview

The Product and Brand Manager will be responsible for developing, executing, and managing brand strategies and product portfolios. This role requires a strong understanding of healthcare regulations, market dynamics, and consumer behavior, with a focus on driving growth, brand equity, and market share.

Key Responsibilities

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  Brand Strategy Development: Create and implement brand positioning, messaging and identity aligned with corporate objectives.


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  Product Lifecycle Management: Oversee product launches, portfolio optimization and end-to-end lifecycle strategies.


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  Market Research: Conduct competitive analysis, consumer insights and trend monitoring to inform decision-making.


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  Marketing Campaigns: Design and execute integrated campaigns across digital and print channels.


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  Regulatory Compliance: Ensure all branding and product communication adheres to healthcare regulations and ethical standards.


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  Performance Tracking: Monitor KPIs, ROI, and market performance to optimize strategies.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Pharmacy, or related field.


• Minimum 5–7 years of experience in pharma or consumer healthcare brand management.


• Proven track record in product launches and brand building.


• Strong knowledge of healthcare regulations and compliance requirements.


• Excellent communication, leadership, and project management skills.

Desired Attributes

• Strategic thinker with a passion for innovation.


• Ability to balance scientific rigor with consumer-centric marketing.


• Strong analytical skills and data-driven mindset.


• Collaborative and adaptable in a fast-paced environment.