Performance Planner (成效策划), Chinese Media Group

The Chinese Media Group (CMG) is seeking a highly motivated Performance Planner to join its Branding & Marketing (B&M) team. The B&M section is responsible for co-developing and implementing respective CMG’s products brands strategies, as well as driving effective marketing and communication plans to create strong brand value; these include Lianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3 and 96.3 Hao FM etc. 

As a Performance Planner, you will be the subject matter expert in omnichannel marketing efforts, especially in driving digital performances, generating brand awareness and engagement, in not only Singapore, but also Asia and global regions. You are expected to:

• Develop a thorough understanding of CMG and its brands’ mission and business goals;




• Set up campaigns, optimize audience targeting, ad placement and ROI across programmatic, display, social media, SEM, email marketing etc. to increase effectiveness of ads;




• Coordinate closely with internal stakeholders such as branding specialists, regional marketer, lifecycle marketer, designer, social media, ad operations etc. to execute marketing plans of varying scales within budget;




• Research and develop yearly top to mid marketing funnel strategy for CMG brands, using paid digital marketing to amplify and effectively increase market share;

• Derive benchmarks and KPIs, monitor, analyze and report campaign performance to internal and external stakeholders, where applicable;




• Utilize data and insights to recommend opportunities for improvement and guide strategic decisions;




• Research and provide industry updates, trends and insights that can help create potential opportunities;




• Provide guidance to internal stakeholders on digital campaign optimization;




• Build and manage relationships with vendors, ad platform partners, and agencies;




• Perform knowledge sharing within the B&M team, as well as within CMG to educate and inform on best practices; and




• Ensure confidentiality of all channel and performance data.
  

Job Requirements

• Degree/Diploma holder with at least 3 years of related working experience in media, digital marketing or agency;




• Proven experience in developing and executing media placement across various channels (e.g. Google, Meta, TikTok, X, Taboola, Outbrain, Baidu, WeChat etc.) in Singapore and global regions;




• Proven experience in using marketing analytics tools and data visualization tools, including but not limited to GA4, Lookerstudio, Tableau, Excel, Google Sheets etc;




• Proven experience in ad platforms integration with strong working knowledge in API, SDK or event creating on GTM;




• Strong working knowledge of the digital media space with an emphasis in paid social, search, display, video and mobile etc; 




• Strong written and verbal communication skills in both English and Mandarin as this role mainly supports Chinese products;




• Able to produce effective presentations, and appreciate compelling content;




• Kept abreast of changes in marketing and content trends, technologies, social media landscape and consumer behaviors;




• Highly proactive, detail-oriented and good at project management; good news sense would be advantageous;




• Able to multitask with tight deadlines in a fast-paced environment;




• Able to work independently but also connect with people and collaborate as a team; and




• Able to work on weekends due to campaigns.