Performance Marketing Specialist

Key Responsibilities

• Develop, implement, and manage pay-per-click (PPC) strategies across major Search Engines (Google, Bing) and Social Media platforms (Facebook, Instagram, TikTok, LinkedIn, Spotify, etc.).

• Take full ownership of assigned paid search and paid social campaigns to deliver on KPIs and performance goals.

• Plan and build marketing campaigns, including keyword strategy, audience targeting, ad copywriting, creative direction, display ads, and structuring effective ad groups.

• Prepare campaign and marketing proposals for clients.

• Conduct day-to-day management of PPC accounts across platforms such as Google Ads, Bing Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and others.

• Track, measure, and analyze campaign data to identify optimization opportunities aligned with client objectives.

• Utilize tools such as Google Tag Manager, Google Analytics, and other tracking platforms to measure performance accurately.

• Ensure website and landing pages follow UX/UI best practices and are optimized to achieve the best possible conversion rates.

• Provide daily campaign updates, and/or alerts, and weekly and monthly performance reports to internal stakeholders and clients, including presentation of insights and recommendations.

• Collaborate with Account Management, Sales, Graphics, and Web teams to enhance overall client support and elevate Search/Social campaign performance.

Requirements

• 2–3 years of hands-on experience managing PPC campaigns across Search, Display, and Social platforms.

• Strong working knowledge of Google Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, and other major ad platforms.

• Proficient in running various campaign types (Search, Display, YouTube, Remarketing, etc.).

• Experience with Google Tag Manager, Google Analytics, and other tracking tools.

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Excellent written and verbal communication skills.

• Able to work independently, meet deadlines, and manage multiple campaigns simultaneously.

• Performance-driven mindset with good problem-solving abilities.

• Positive attitude, detail-oriented, and customer-focused.

• Experience with Adobe Creative Suite (Photoshop, Illustrator) is an advantage.

• Certification in Google Ads, Google Analytics, Facebook Blueprint, or related platforms is a plus.