Performance Marketing Specialist

Performance Marketing Specialist

We are looking for a results-driven Performance Marketing Specialist to take ownership of our paid digital campaigns and turn advertising spend into real business opportunities.

In this role, you will manage and optimise Meta and other digital advertising platforms. You will have the opportunity to test new strategies, scale successful campaigns and directly influence the Company's lead generation and sales growth.

Key Responsibilities

• Plan, launch and manage paid campaigns across Meta (Facebook & Instagram), Google Ads and other relevant platforms.

• Generate quality leads for the Sales team while optimising cost per lead (CPL) and conversion performance.

• Manage advertising budgets and scale high-performing campaigns.

• Monitor and optimise campaigns, audiences, creatives and targeting.

• Conduct A/B testing to continuously improve campaign results.

• Work closely with the Sales team to track lead quality and conversion rates.

• Work with the Marketing and Creative teams to develop effective ad creatives and campaigns.

• Track and report key metrics including ad spend, CPL, lead volume, conversion rate and ROAS.

• Identify new opportunities and strategies to increase lead generation and marketing performance.

Requirements

• Hands-on experience with Meta Ads Manager and paid lead-generation campaigns.

• Experience with Google Ads is an advantage.

• Good understanding of digital advertising, targeting, retargeting and conversion funnels.

• Strong analytical and campaign optimisation skills.

• Results-driven with a strong focus on lead generation and sales outcomes.