Performance Marketing Manager (Paid Media / APAC)

About the Role

We’re hiring a senior performance marketing professional to lead paid media programmes across Asia Pacific. This role owns the end-to-end lifecycle of paid campaigns—from planning and launch through optimisation and stakeholder reporting—to drive measurable business growth.

What You’ll Do

• Plan, execute, and continuously optimise paid media campaigns across multiple channels and markets

• Own full-funnel programmes spanning brand awareness, consideration, and lead/demand generation

• Build and manage media plans, channel mix, audience strategies, and campaign roadmaps

• Monitor performance and turn data into actionable insights for internal stakeholders

• Manage campaign budgets and ensure spend is paced efficiently to performance goals

• Oversee day-to-day campaign operations including ad trafficking, QA, and optimisation testing

• Partner cross-functionally with marketing, sales, web/tech teams to ensure campaigns are measurable (tracking, landing pages, analytics integration)

• Manage external agencies and vendors to deliver integrated campaign execution

• Stay current on industry best practices, platform updates, and emerging ad technologies

What You’ll Bring

• Strong background in paid media / performance marketing with regional campaign experience

• Experience running B2B digital campaigns and understanding of user journeys and lead flows

• Hands-on capability in paid social + paid search, and familiarity with programmatic is a plus

• Confident with KPI ownership (e.g., CPL, conversion rate, lead quality, ROI) and optimisation frameworks

• Comfortable working across multiple campaigns simultaneously with strong attention to detail

• Able to communicate performance clearly to different stakeholders (marketing, sales, leadership)

• Exposure to programmatic platforms and audience activation/retargeting strategies

• Familiarity with web analytics, dashboards, and marketing performance reporting tools

• Knowledge of first-party audience segmentation using CDPs/DMPs and lead distribution workflows

Interested candidates, who wish to apply for the advertised position, please email us an updated copy of your resume.

We regret that only shortlisted candidates will be notified.

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