Performance Marketing Manager (Consumer Tech)

About the Role

We are partnering with a well-established, consumer-facing mobile app company operating across multiple international markets to hire a hands-on Performance Marketing Manager.

This role is ideal for a data-driven marketer who enjoys owning campaigns end-to-end, testing aggressively, and scaling acquisition efficiently—while operating in a brand-sensitive, trust-led category. This is an individual contributor role, not people management.

You will work closely with Growth, Data, and Brand stakeholders to build and optimise a full-funnel performance marketing engine across key English-speaking and regional markets.

Key Responsibilities

• Own and execute paid user acquisition strategies aligned to growth and efficiency targets

• Manage performance channels including Meta, TikTok, Google (UAC), YouTube, App Store Search Ads, and other digital networks

• Design market-specific acquisition strategies informed by user behaviour, competition, and positioning

• Identify scalable growth opportunities through data-backed hypotheses

• Execute campaigns end-to-end: audience strategy, creative inputs, media buying, and optimisation

• Plan and run structured A/B tests to improve ROAS, CAC, and scale

• Maintain a prioritised testing roadmap based on impact vs effort

• Diagnose performance drivers and continuously optimise efficiency

• Analyse performance using tools such as AppsFlyer, Google Analytics, Tableau, and internal dashboards

• Build clear performance reports and translate insights into actionable recommendations

• Partner closely with design and brand teams to develop performance-led creatives

• Drive systematic creative testing across formats, hooks, messaging, and markets

• Maintain documentation of learnings to institutionalise best practices

• Lead small to mid-sized growth initiatives with high autonomy

• Operate effectively in a fast-paced, iterative environment

Requirements

• Degree in any relevant discipline

• 3–5 years of hands-on performance marketing / user acquisition experience

• SQL experience will be advantageous

• Experience using AppsFlyer or similar attribution platforms will be advantageous

• Strong execution experience across Meta, TikTok, Google, and mobile app marketing

• Experience in consumer apps, subscription products, or mobile-first platforms

• Highly analytical, comfortable working with complex datasets

• SQL experience will be advantageous

• Experience using AppsFlyer or similar attribution platforms will be advantageous

By submitting any application or résumé to us, you will be deemed to have agreed and consented to us disclosing your personal information to prospective employers for their consideration.

Under the revised Employment Agencies Licence Condition 5(b), employment agencies (EAs) are required to collect the personal data (e.g. NRIC, FIN) of applicants referred to employers for permanent or contract job positions of at least 6 months with a fixed monthly salary of $3,300 and above. PDPA requirements on collection, use and disclosure of personal data are not applicable to EAs that are collecting such information, as it is a regulatory requirement.

https://www.mom.gov.sg/faq/submit-quarterly-referral-and-placement/are-employment-agencies-allowed-to-collect-personal-data

We regret that only short-listed applicants will be notified.

Damien Sim Zheng Hao

Registration No: R23115938

EA License No: 12C6253