Performance Marketing Manager (consumer-facing mobile application)

Client Description

We are partnering with a well-established, consumer-facing mobile application with a strong international footprint to appoint a hands-on Performance Marketing Manager. This role focuses on scaling paid user acquisition across multiple markets in APAC and selected global regions.

Operating in a brand- and trust-sensitive category, the successful candidate will balance growth efficiency with user quality, owning performance outcomes end-to-end across the mobile funnel.

This is an individual contributor role (not people management), ideal for someone who enjoys being deep in data, accounts, and experimentation.

Salary: Base $4000-5500 + VB + AWS

Working hours: HYBRID MON - FRI 9am – 6pm

Key Responsibilities

Performance Strategy & Growth Planning

• Own and execute mobile app acquisition strategies aligned with business and growth objectives

• Develop market-specific approaches based on user behaviour, competition, and positioning

• Identify scalable growth opportunities supported by clear hypotheses and data

Campaign Execution & Optimisation

• Manage full-funnel performance campaigns across paid digital and app channels

• Run structured A/B testing and experimentation to improve ROAS and CAC

• Build and maintain an optimisation roadmap prioritised by impact

Influencer & Performance-Led Partnerships

• Execute performance-driven influencer / KOL initiatives focused on acquisition and conversion

• Partner with brand stakeholders to align storytelling with performance KPIs

• Measure and optimise traffic quality and downstream performance

Analytics & Insights

• Analyse campaign performance using mobile attribution and analytics platforms

• Build clear insights and recommendations for business stakeholders

• Support experimentation and reporting through structured data analysis

Creative & Messaging Excellence

• Collaborate closely with design and brand teams on performance-led creatives tailored to local markets

• Drive systematic testing across messaging, formats, hooks, and visuals

• Capture and institutionalise creative learnings

Project Ownership

• Lead small to medium-scale projects with high ownership and minimal supervision

• Operate effectively in a fast-paced, iterative environment while maintaining execution quality

Requirements

• 3–5 years of hands-on experience in performance marketing or user acquisition

• Strong exposure to consumer mobile apps or subscription-based products

• Proven experience managing paid channels such as Meta, TikTok, Google, and app store platforms

• Strong analytical mindset with experience using mobile attribution tools

• Structured, hypothesis-driven approach to optimisation and experimentation

• Creative sensitivity and understanding of local market nuances

HOW TO APPLY:

We would like to invite interested applicants to click on the “APPLY NOW” button

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We regret that only short-listed applicants will be notified.

Jon Kwek | Dynamic Human Capital Pte Ltd

Registration No: R25159365 | EA License No: 25159365