Paid Ads & Content Marketing Specialist | $4,000 - $5,500 + PB (Quarterly)

Paid Ads & Content Marketing Specialist | $4,000 - $5,500 + PB (Quarterly)

• Working days and hours: 5 days | Monday - Friday | 9am - 6:30pm

• Working location: Robinson 

Responsible

• Develop and execute monthly marketing and content strategies aligned with business goals and luxury brand positioning

• Create and manage short-form content including TikTok, Reels, bridal storytelling, and campaign content

• Handle end-to-end paid advertising campaigns across Meta and TikTok, including planning, setup, targeting, optimisation, budgeting, reporting, and scaling

• Monitor and analyse campaign performance, lead quality, conversion rates, CPL, CAC, and ROAS

• Organise and execute bridal showcases, trunk shows, pop-ups, and brand activations

• Build and manage partnerships with wedding vendors, venues, photographers, and luxury brands

• Manage integrated campaigns across content, ads, events, and collaborations to ensure consistent branding and customer journey

• Work closely with sales team to improve lead quality, messaging, targeting, and conversion performance through data-driven strategies

Requirement

• Minimum 5–10 years of experience in Marketing, Content Creation, or Performance Marketing 

• Proven experience managing end-to-end paid advertising campaigns on Meta and TikTok Ads 

• Ability to think strategically from content → campaign → conversion → revenue