Operation Head
RK Recruitment Pte. Ltd.
Description
I. Overall Strategic Planning
Develop the overall operational strategy and annual objectives for the brand across major e-commerce platforms (e.g., Shopee, Lazada, TikTok).
Align brand positioning with market trends to formulate online sales growth strategies, product assortment planning, and promotional calendars.
Define annual sales budgets, ROI targets, and market share growth plans.
II. Team and Project Management
Lead and manage cross-functional teams including e-commerce operations, customer service, content, paid media, and design to ensure smooth project execution.
Establish and implement effective KPI evaluation frameworks to drive team performance and accountability.
Oversee daily store operations, optimize workflows and resource allocation, and continuously improve operational efficiency.
III. Marketing and Campaign Management
Plan and oversee online marketing initiatives such as brand campaigns, major promotional events (e.g., 11.11, 12.12), and new product launches.
Coordinate with platform account managers and official BD teams (Shopee/Lazada/TikTok) to secure traffic support and premium exposure placements.
Collaborate with the marketing team to define paid advertising strategies (e.g., Meta, Google Ads, TikTok Ads), while monitoring conversion performance and ROI.
Optimize product detail pages, visual assets, and content marketing to improve conversion rates and customer retention.
IV. Data Analysis and Market Insights
Analyse sales performance, user behaviour, advertising effectiveness, and competitive landscape to generate actionable insights and management reports.
Leverage data to optimize product selection, pricing, inventory planning, and logistics strategies.
Monitor customer satisfaction and after-sales feedback to drive continuous improvement in products and service quality.
Qualifications:
Bachelor’s degree in marketing, Business, E-Commerce, or a related field.
5+ years of experience in e-commerce, preferably in retail or consumer goods.
Proficiency in e-commerce tools, CRM systems, Google Analytics, and digital marketing platforms (SEO, SEM, Google Ads, Facebook, Instagram, TikTok).
Strong ability to analyse data and make data-driven decisions.
Result-driven, able to work in fast-paced environments and meet tight deadlines.
Tech-savvy and multitasking skills to juggle multiple e-commerce operations seamlessly.
Experience managing regional or international e-commerce markets (Singapore, Malaysia, Indonesia) is a plus.
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You are welcome to visit our website at http://www.rkgroup.sg/
RK Recruitment Pte Ltd | EA License No.: 20C0280
Raymond Ng Jun Han | EA Personnel No.: R1657009