Description
Online Marketing Specialist
(Marketplace Ads, Google Ads, Meta Ads)
We are looking for a results-driven Online Marketing Specialist with deep experience in performance advertising across Google Ads, Facebook( Meta), and e-commerce platforms similar to Shopee/Lazada/Amazon/Walmart .
This role is focused on ROAS, scalability, and fast execution. You will be working with large volumes of campaign data and are expected to take action quickly based on performance insights.
This is not an entry-level role. We are seeking someone who has hands-on experience managing multiple live campaigns and budgets simultaneously.
Key Responsibilities
Paid Advertising & Campaign Management
Plan, launch, and manage performance-driven campaigns on:
Google Ads (Search, Shopping, Performance Max)
Meta Ads (Facebook & Instagram)
Marketplace advertising platforms (Walmart preferred; Amazon experience a plus)
Manage multiple campaigns, ad groups, and creatives at scale
Optimize bids, budgets, keywords, audiences, and placements to maximize ROAS
Execute changes quickly based on real-time performance data
Data Analysis & Optimization
Analyze large volumes of campaign data daily to identify:
Scaling opportunities
Underperforming campaigns or creatives
Budget inefficiencies
Monitor key metrics including:
ROAS
CPA
Conversion rate
Spend efficiency
Take immediate, data-backed action (pause, scale, restructure, or test)
Build and maintain performance reports (Excel or platform dashboards)
Testing & Scaling
Launch and manage A/B tests for:
Creatives
Audiences
Keywords and targeting structures
Scale winning campaigns while controlling efficiency
Coordinate campaign timing with promotions and pricing changes
Cross-Platform Strategy
Align Google, Meta, and marketplace campaigns to avoid overlap and inefficiencies
Adapt strategies based on platform-specific algorithms and data signals
Understand how paid ads support organic ranking on marketplaces
Required Experience & Skills
Several years of hands-on experience managing paid ads with real budgets
Proven experience optimizing for ROAS, not just traffic or impressions
Strong experience with:
Google Ads
Facebook/Instagram Ads
At least one major marketplace ad platform (Walmart preferred)
Comfortable managing multiple campaigns at the same time
Highly analytical and confident working with large datasets
Fast executor — able to make decisions and implement changes quickly
Strong Excel skills for data analysis and reporting (required)
Independent, responsible, and results-focused