Description
About Us
We provide travel eSIM solutions that help international travellers stay connected abroad. Customers can browse and purchase mobile data plans through our website and app. We are looking for an experienced Meta advertising specialist to grow customer acquisition and sales across international markets.
About the Role
You will manage paid advertising across Facebook and Instagram, with a particular focus on finding effective combinations of audiences, creative concepts and product messaging that generate purchases.
This role requires strong analytical skills and commercial judgement. You should be able to test different travel scenarios and customer needs, identify which ads acquire customers efficiently, and scale successful campaigns while maintaining sustainable returns.
Appointment at Specialist or Senior Specialist level will depend on your experience, capabilities and track record.
Key Responsibilities
Plan, launch and optimise Meta Ads campaigns across Facebook and Instagram to drive customer acquisition and purchases.
Develop and test audience strategies for prospecting and retargeting, and evaluate their contribution to new-customer acquisition.
Build a structured creative testing programme covering travel scenarios, customer pain points, product benefits, offers and ad formats.
Work with creative teams to develop images, videos and user-generated content, providing clear briefs based on customer insights and campaign data.
Analyse creative and audience performance together to identify which combinations deliver purchases at sustainable acquisition costs.
Monitor creative fatigue, audience saturation and frequency, and recommend timely changes to messaging, assets or targeting.
Manage budgets across markets and campaigns, scaling successful approaches while monitoring acquisition costs and returns.
Run structured tests across creatives, audiences, placements, bidding and landing pages.
Work with product and technical teams to implement and validate conversion tracking through Meta Pixel, Conversions API and relevant analytics tools.
Compare platform-reported results with actual sales and acquisition costs, and present clear findings and recommended actions.
Requirements
At least 3 years of hands-on Meta Ads experience, including independently managing campaigns and budgets. Candidates with 5 or more years of relevant experience are encouraged to apply.
Strong ability to develop and evaluate creative and audience testing hypotheses, and translate results into specific optimisation decisions.
Strong data analysis and logical reasoning skills, with the ability to distinguish creative, audience, tracking and website conversion issues.
Proven campaign success, supported by measurable results such as lower customer acquisition costs, improved purchase conversion or increased sales at sustainable returns.
Experience scaling campaigns while monitoring performance as budgets increase.
Strong working knowledge of Meta Ads Manager, prospecting, retargeting and conversion tracking, including Meta Pixel and Conversions API.
Ability to assess data quality, understand attribution limitations and distinguish meaningful improvements from short-term fluctuations.
Proficiency in Excel or Google Sheets and familiarity with GA4 or other relevant analytics tools.
Clear written and spoken English, strong attention to detail and the ability to collaborate effectively with creative and technical teams.
Preferred Experience
International or multi-market advertising campaigns.
eSIM, telecommunications, travel technology, e-commerce or consumer apps.
Website purchase campaigns, app acquisition and app attribution tools.
Performance creative development, UGC advertising or landing-page conversion optimisation.
Relevant industry experience is an advantage. Experience with Google Ads or TikTok Ads is welcome but is not required.
How to Apply
Please submit your CV and one or two Meta advertising campaigns you have personally managed. Include the objective, market, approximate budget, timeframe, your responsibilities, optimisation decisions and measurable results.