Merchant Growth Executive

About Us

Directo is building direct commerce infrastructure for offline merchants.

We help merchants across F&B, beauty, retail and service industries build their own direct ordering and customer growth channels, enabling businesses to manage customer relationships, and improve repeat purchases.

About the Role

We are looking for a Merchant Growth Executive who is comfortable speaking with offline business owners, understanding operational pain points and helping merchants adopt new tools to grow their business.

The role involves field outreach, product demos, relationship building, onboarding support and merchant engagement.

You will work closely with the Founder and participate directly in merchant acquisition, onboarding and sales execution.

Roles & Responsibilities

Merchant Acquisition & Sales

• Identify and approach potential merchants across F&B, retail, beauty and service industries

• Conduct product demos and explain Directo's value proposition clearly

• Build relationships with business owners and decision-makers

• Follow up on leads, objections and onboarding conversations

• Support merchant conversion and activation

Market Feedback & Sales Execution

• Gather merchant feedback and operational pain points from the ground

• Help refine sales messaging, demo flows and onboarding approaches

• Share insights from merchant conversations to improve product and sales execution

• Participate in refining sales playbooks and field approaches

Merchant Onboarding & Growth

• Support merchants during onboarding and initial setup

• Assist merchants in understanding product workflows and usage

• Help merchants launch and start operating on the platform successfully

• Maintain strong merchant relationships during the early adoption phase

Field & Ecosystem Engagement

• Participate in offline outreach, networking and ecosystem initiatives

• Build relationships within SME communities and merchant ecosystems

• Represent the company professionally during merchant-facing interactions

Who We Are Looking For

• Comfortable speaking with offline business owners

• Strong communication and relationship-building ability

• Commercially aware and operationally practical

• Comfortable with field sales, outreach and in-person meetings

• Learns quickly and adapts fast

• Energetic, resourceful and execution-oriented

• Comfortable working in fast-moving environments

• Able to work independently without constant supervision

Preferred Background

• SME sales

• Merchant acquiring

• POS / payment solutions

• Hospitality / F&B operations

• Retail operations

• Startup sales environments

You Probably Should Not Apply If You

• Prefer purely desk-based sales roles

• Need highly structured corporate environments

• Dislike outreach, networking or field engagement

• Expect warm inbound leads only