Description
About Us:
ShopNJoy is an innovative soon-to-be launched Merchantech cum Fintech Startup Social Enterprise. It was founded by startup entrepreneurs and seasoned operators with deep experience across retail, merchant technology, and financial services. We focus on building a smarter, more inclusive ecosystem — where merchants can grow, shoppers are rewarded, and communities benefit in lasting ways.
Our mission is to transform the brick-and-mortar retail landscape by connecting local merchants meaningfully with a broad customer base through our innovative shopping app, which is a unique platform with a purpose. We're building the future of local commerce, and we need a strategic leader to help us scale.
Position: Merchant Acquisition Lead
Location: Singapore
Experience: 5-7 years in B2B field sales, with hands-on merchant acquisition experience in payments, fintech, or merchant platforms.
This is a hands-on, field-intensive position. You'll spend considerable time meeting business owners in person, building genuine relationships, and personally closing merchant partnerships. Success requires understanding diverse merchant needs, navigating objections with confidence, and continuously refining your approach based on real-world feedback.
You will build and lead a merchant acquisition team from the ground up. This is a hands-on leadership role—you'll recruit and train your team while actively participating in merchant acquisition yourself. Success means being in the field with your team, not just managing from a desk. If you're seeking a pure strategic or enterprise partnership role, this isn't the right fit.
Key Responsibilities:
1. Field Sales & Direct Merchant Engagement
• Personally meet business owners face-to-face to pitch ShopNJoy and close partnerships
• Build genuine relationships with merchant owners and decision-makers
• Handle objections, negotiate terms, and guide merchants through onboarding
• Achieve monthly merchant acquisition targets (target volume to be agreed)
• Stay actively involved in merchant acquisition alongside your team
2. Team Building & Leadership
• Recruit, hire, and train a field sales team with strong merchant acquisition experience
• Develop training materials and sales playbooks based on proven strategies
• Coach team members on objection handling, relationship building, and closing techniques
• Foster a culture of hustle, resilience, and collaboration
• Lead by example—be in the field with your team
3. Sales Process & Pipeline Management
• Optimize the merchant acquisition workflow—from initial outreach to successful onboarding
• Build and manage a robust pipeline of merchant leads
• Create innovative lead generation channels (partnerships, events, referrals, territory mapping)
• Track performance metrics: conversion rates, onboarding speed, merchant activation
• Implement systems for consistent team performance
4. Cross-functional Collaboration
• Work closely with Product and Operations to relay merchant feedback and insights
• Partner with Marketing to refine messaging that resonates with merchants
• Collaborate on improving the merchant onboarding experience based on field learnings
• Provide market intelligence to inform business decisions
5. Strategy & Scalability
• Develop scalable merchant acquisition strategies based on field insights
• Identify merchant segments with highest conversion potential
• Monitor competitor platforms and adapt tactics accordingly
• Set team KPIs and performance benchmarks
• Build processes that enable rapid scaling
What We're Looking For:
Must-Haves:
• 5-7 years in B2B field sales, with at least 3 years in hands-on merchant acquisition or SME sales
• Direct experience signing up brick-and-mortar merchants across various business types
• Knowledge of merchant payment/platform ecosystems—understanding how merchants evaluate and adopt new platforms
• Proven track record of personally closing high-volume merchant deals (ideally 50+ merchants/year)
• Comfortable with field-based prospecting and in-person relationship building
• Strong relationship-building skills—you genuinely enjoy engaging with business owners
• Experience recruiting and coaching sales teams (even small teams of 2-5 people)
• Bilingual proficiency (English + Mandarin/Malay/Tamil) is a strong advantage
Nice-to-Haves:
• Experience in a startup or high-growth environment
• Understanding of fintech, payments, or SaaS sales models
• Previous experience building a sales function from scratch
• Knowledge of Singapore's merchant landscape
The Right Fit:
You are the right person if:
• You've been in the field—personally visiting businesses and closing deals yourself, not just managing from behind a desk
• You understand merchant dynamics—and know how to build trust with busy business owners
• You're a builder, not just a manager—willing to roll up your sleeves and work alongside your team
• You thrive on targets—intensely driven to hit KPIs and motivated by results
• You're resilient—challenges and rejection fuel your determination
• You're a team player—flexible, collaborative, and easy-going in a fast-paced startup environment
This Role is NOT for You If:
• You prefer enterprise-level strategic partnerships over SME field sales
• You're uncomfortable with regular field visits and in-person prospecting
• You haven't personally signed up merchants in the past 2 years
• You're looking primarily for a desk-based strategy or planning role
• You need a fully established team and processes to succeed
We are looking for a true team player who is flexible and easy-going in a fast-paced startup environment. You should thrive on building relationships and fostering a positive team spirit. Crucially, you must be intensely driven to succeed, self-motivated, and relentlessly focused on meeting and exceeding KPIs. You balance a collaborative approach with a firm commitment to results.
If you're a hands-on sales leader who's personally recruited merchants, understands the dynamics of field sales, and is excited to build and scale a high-performing team, we want to hear from you.