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Description
Salt Talent Search is looking for a Social Media Marketing Specialist for a 12 month contract role to execute marketing campaigns, projects, and programs by driving the full lifecycle of campaigns and projects from budget reconciliation to social media promotion for a major technology company. This role will cover APAC market specifically India.
What Will You Do:
- Develop a comprehensive internal and external promotion plan that maximizes the awareness and drive generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.
- Drive analysis and insight development from data to uncover new marketing opportunities and audience insights.
- Drive the development and implementation of marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network and off-network media channels.
- Work with senior marketing leadership across functions to develop project strategy and objectives, spearhead initiatives to meet objectives based on drive generation, customer advocacy, and more, identify potential sponsored project opportunities, as well as develop brand new virtual and physical experiences in collaboration with partner marketing and customer marketing teams.
- Engage and drive multiple media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
- Drive effective partnerships with stakeholders to ensure content and campaigns created for our media and social channels are high-quality, reflect our voice, and represent our brand.
- -Serve as subject matter specialist and thought leader, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts across the company and globally.
What Do you Need:
- Minimum 5–8 years of experience in social media space, growth marketing, media planning, digital marketing, or a related field, with a proven track record of driving brand awareness, customer acquisition, and business growth
- Hands-on experience managing multi-channel marketing campaigns across social media, influencer marketing, media placements, SEO, and event activations, with the ability to optimize performance based on data insights.
- Strong stakeholder management and communication skills, with experience collaborating across internal teams, external agencies, media partners, influencers, and senior leadership to deliver business objectives.
- Demonstrated expertise in consumer behavior analysis, campaign performance measurement, data synthesis, and translating insights into actionable marketing and growth strategies.
- Proven leadership and project management experience, including managing cross-functional teams, negotiating partnerships and commercial deals, and driving innovative, high-impact initiatives with a growth and 10x-thinking mindset.
- Have hands on experience managing social media and influencer marketing across APAC including India
CEI No: R1879793 / EA No: 07C3147