Description
We are looking for a Marketing Specialist to drive and execute marketing strategies that support our business objectives. You will play a key role in enhancing our brand presence, executing marketing campaigns, supporting sales, and analyzing market trends.
Job Responsibilities
Branding & Communication
Work closely with brand principals to ensure we adhere to branding guidelines in our communication materials.
Develop and maintain relevancy of communication materials to portray consistent brand image.
Develop sales tools and collaterals to effectively showcase product features, advantages, and benefits (FABs).
Plan and organize seminars/roadshows/exhibitions/sales promotion.
Digital Marketing & E-Commerce
Manage social media and digital marketing platforms, ensuring full integration with all other efforts across company’s portfolio.
Analyze effectiveness of marketing campaigns for future continuous improvement.
Plan content strategies to drive awareness, engagement, and lead generation.
Develop and execute e-commerce strategy via e-shop, common e-commerce channels to support changing business environment.
Marketing Plan Development & Execution
Develop marketing plans and programmes aligned with business objectives to drive sales growth.
Execute marketing initiatives and monitor their impact.
Manage Advertising & Promotion (A&P) funds efficiently to maximise ROI.
Track post-promotion marketing results.
Sales Support
Collaborate with sales teams to design targeted marketing programmes for B2B and B2C markets.
Provide sales support through marketing collaterals and ensure alignment with partner branding efforts.
Market Analysis
Stay updated and close familiarity with changing market conditions & competitive dynamics through regular contact with key & potential customers and market studies.
Conduct competitor benchmarking and market research to inform strategies.
Job Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Minimum 3 years of experience in product or digital marketing.
Strong communication and writing skills.