Marketing, Sales and Admin Executive

SALES, MARKETING AND ADMIN EXECUTIVE

Singapore | Full-Time

About Fitness Factory

Fitness Factory is Singapore’s longest-running personal training-only boutique gym, with more than 20 years of experience in personalised fitness, strength training and preventive healthcare through exercise.

We believe that exercise is medicine. Our individually tailored programmes help clients improve their strength, mobility, physical function, health and quality of life. A significant part of our work involves adults over 40 and older adults, as well as clients seeking better health and physical performance.

Beyond personal training, we conduct educational workshops, webinars, corporate wellness programmes and industry events focused on strength, healthy ageing, preventive health and longevity.

We are looking for a creative, commercially minded and people-oriented Sales & Marketing Executive to help grow our brand and turn enquiries into meaningful client relationships.

This is a hands-on role. You should be comfortable creating and editing social media content, speaking with prospective clients, taking photographs and videos, writing marketing copy and actively following up on sales enquiries.

Key Responsibilities

Marketing & Content Creation

• Plan, create, schedule and publish content across Instagram, Facebook, LinkedIn, TikTok, Xiaohongshu and other relevant platforms

• Create and edit social posts, Reels, Stories, short-form videos, posters and promotional materials

• Capture quality photographs and videos during training sessions, workshops, corporate programmes and events

• Create professional marketing visuals using Canva

• Write and adapt engaging copy for social media, advertisements, websites, emails, WhatsApp and promotional campaigns

• Maintain Fitness Factory’s brand voice, visual identity and professional standards

• Develop content ideas and contribute proactively to the marketing calendar

• Support lead-generation campaigns and digital marketing initiatives

• Assist with setting up and monitoring Meta, Instagram and Google advertising campaigns

• Update website pages, articles and promotions using WordPress

• Track content and campaign performance and recommend ways to improve reach, engagement and lead generation

• Use AI and other digital tools appropriately to improve marketing productivity and workflow

Sales & Client Engagement

• Respond promptly and professionally to enquiries received through WhatsApp, email, phone, website, social media and walk-ins

• Understand prospective clients’ needs and confidently explain Fitness Factory’s programmes and approach

• Actively follow up with leads to convert enquiries into consultations and programme sales

• Maintain accurate records of enquiries, appointments, follow-ups and sales progress

• Process programme registrations, renewals and payments

• Build positive relationships with prospective and existing clients

• Support client retention, programme renewals and promotions

• Provide a high standard of customer service and represent Fitness Factory professionally

• Support corporate enquiries, partnerships and other business-development opportunities

Events & Corporate Programmes

• Support the planning, marketing and execution of workshops, webinars, corporate wellness programmes and industry events

• Coordinate registrations, schedules, attendee communications, materials and logistics

• Manage registration and payment platforms such as Eventbrite when required

• Assist with event setup, onsite coordination and attendee management

• Provide photography, videography and social media coverage

• Liaise professionally with clients, attendees, speakers, partners, sponsors and vendors

• Create and repurpose post-event marketing content

Administration & Operations

Administration and operations form a secondary part of this role.

• Maintain client, prospect, sales and marketing databases

• Prepare basic sales, marketing, attendance and operational reports

• Process registrations, payments and related documentation accurately

• Assist with client and trainer scheduling

• Monitor basic inventory and coordinate supplier orders

• Maintain organised digital and physical records

• Support the presentation, upkeep and smooth daily operation of the gym

• Follow established operational procedures and SOPs

• Work collaboratively with trainers, management and external partners

• Assist with other reasonable administrative and operational duties when required

What We Are Looking For

Essential Requirements

• Diploma or degree in Marketing, Communications, Business, Media, Design or a related discipline

• Strong video-editing skills, particularly for Reels and short-form content

• Strong working knowledge of Canva

• Good content creation, photography and videography skills

• Strong written English and the ability to produce clear, engaging and professional copy

• Strong spoken communication and interpersonal skills

• Comfortable speaking with prospective clients, following up on leads and selling services

• Familiarity with Instagram, Facebook, LinkedIn, TikTok and other relevant platforms

• Working knowledge of WordPress

• Proficiency in Microsoft Office or Google Workspace

• Organised, resourceful and able to manage multiple responsibilities and deadlines

• Proactive and able to work independently without constant direction

Highly Desirable

• Previous experience in sales, marketing, content creation or digital marketing

• Experience with CapCut, Adobe Premiere Pro or other video-editing software

• Experience with Meta Ads, Google Ads or other advertising platforms

• Experience with email marketing, CRM or lead-management systems

• Familiarity with ChatGPT, Canva AI or other AI tools

• Experience producing content for events

• Knowledge of Xiaohongshu and its content style

• Interest or experience in fitness, health, wellness, active ageing or preventive healthcare

The Person We Are Looking For

You should be someone who:

• Enjoys communicating and connecting with people

• Is confident, personable and professional with clients and prospects

• Has a genuine sales mindset and is comfortable following up and asking for the sale

• Has a good eye for content, photography and visual presentation

• Can identify a good story or marketing opportunity and turn it into content

• Writes well and pays close attention to detail

• Takes initiative and looks for solutions

• Is reliable, responsible and accountable

• Is comfortable working in a small, hands-on team

• Has a genuine interest in fitness, strength, health and longevity

• Is able to work rotational shifts when required

• Is willing to work occasional evenings or weekends for events and programmes

Why Join Fitness Factory?

Join an established Singapore fitness brand with more than two decades of experience and a strong focus on evidence-based training, strength, health and longevity.

This role offers broad exposure across:

Fitness and preventive health | Content creation | Sales | Digital marketing | Corporate wellness | Education | Events

For the right person, this is an opportunity to develop practical commercial and marketing experience while contributing to work that helps people become stronger, healthier and more physically capable throughout life.

How to Apply

Please submit your resume together with a short introduction explaining why you are interested in the role.

As content creation is an important part of this position, applicants are strongly encouraged to include a portfolio or examples of social media content, Reels, videos, photography, graphic design or other relevant creative work.