Marketing Manager

Job Responsibilities

The Marketing Manager is responsible for developing and executing strategic marketing initiatives to strengthen the company's brands, increase customer engagement, and drive sales growth across all restaurant concepts.

Key responsibilities include:

Marketing Strategy & Brand Management

• Develop, implement, and oversee comprehensive marketing strategies aligned with the Company's business objectives.

• Manage and strengthen the Company's brand identity, positioning, and market presence.

• Plan and execute marketing campaigns for existing outlets, new restaurant openings, seasonal promotions, and product launches.

• Identify market trends, customer insights, and competitor activities to support business growth.

Sales & Business Growth

• Drive sales and profitability through effective marketing initiatives and promotional campaigns.

• Increase brand awareness, customer acquisition, and customer retention.

• Monitor campaign performance and recommend improvements based on marketing analytics and business results.

Digital Marketing & Communications

• Manage the Company's digital marketing platforms, including social media channels, websites, and online delivery platforms.

• Develop engaging marketing content, promotional materials, and digital campaigns.

• Oversee customer engagement across digital channels to enhance brand visibility and reputation.

Advertising & Partnerships

• Coordinate advertising, promotional displays, and point-of-sale marketing materials across all restaurant outlets.

• Liaise with shopping malls, media agencies, vendors, influencers, and external partners for marketing campaigns, publications, and events.

• Ensure all marketing materials comply with the Company's brand standards.

Cross-Functional Collaboration

• Work closely with Operations, Culinary, Central Kitchen, Business Development, HR, and Finance to support marketing initiatives and business objectives.

• Coordinate promotional calendars and ensure timely execution of campaigns.

Budget & Performance Management

• Prepare and manage the annual marketing budget.

• Monitor marketing expenditure to ensure cost-effective utilization of resources.

• Track marketing KPIs and prepare periodic performance reports for Management.

Customer & Corporate Communications

• Manage customer communications, corporate branding, public relations, and media enquiries.

• Handle marketing-related customer feedback and support reputation management initiatives.

General

• Perform any other duties and responsibilities assigned by Management.

Job Requirements

• Bachelor’s degree in marketing, Communications, Business Administration, or a related discipline.

• Minimum 5–8 years of relevant marketing experience, preferably in the F&B, hospitality, or retail industry.

• Proven experience in brand management, digital marketing, and campaign execution.

• Strong understanding of social media marketing, content creation, and customer engagement strategies.

• Excellent analytical, organizational, and project management skills.

• Strong communication, interpersonal, and presentation skills.

• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

• Self-motivated, creative, proactive, and results oriented.

• Proficient in Microsoft Office and digital marketing platforms (e.g., Meta Business Suite, Google Analytics, Canva, Adobe Creative Suite is an advantage).