Description
Role Summary
We are looking for a highly driven and strategic Marketing & E-Commerce Manager to lead the growth and execution of our brands across digital platforms. This role is responsible for overseeing end-to-end marketing strategies, e-commerce performance, content direction, brand positioning, community growth, and campaign execution across multiple brands.
The ideal candidate is both creative and analytical — someone who understands branding, content, customer psychology, and performance marketing, while also being highly hands-on in execution. You should be experienced in managing teams, driving revenue growth, scaling e-commerce platforms, and building strong brand presence across social media and digital channels.
Responsibilities
Manage overall brand presence across social media and e-commerce platforms.
Develop and execute marketing strategies to drive brand awareness, engagement, and sales growth.
Plan and oversee monthly content calendars, campaigns, and product launches.
Lead content direction and ensure all creatives align with brand identity and marketing goals.
Manage and optimise e-commerce platforms including Shopee, Lazada, TikTok Shop, and Shopify.
Monitor sales performance, platform campaigns, ROAS, and key marketing metrics.
Work closely with content creators, designers, videographers, and paid ads team to execute campaigns effectively.
Research, negotiate, and manage influencers, affiliates, and brand collaborations.
Oversee community engagement across Instagram, TikTok, Threads, and other social platforms.
Manage and mentor marketing executives and junior team members.
Prepare monthly marketing and performance reports with actionable insights.
Assist in planning and executing events, activations, and brand campaigns.
Requirements & Experience
Minimum 5-6 years of experience in marketing, e-commerce, or brand management.
Strong understanding of Shopee, Lazada, TikTok Shop, Meta Ads, and Google marketing.
Experience managing social media platforms and content strategies.
Strong leadership and project management skills.
Good understanding of branding, consumer behaviour, and digital marketing trends.
Excellent communication, copywriting, and organisational skills.
Proficient in Canva and content creation tools.
Able to work in a fast-paced environment and manage multiple brands/projects.
Experience in FMCG or supplement industry is a plus.