Description
Position Summary
The Marketing Manager supports BUZUD’s marketing initiatives by leading a team to plan, execute, and monitor campaigns that enhance brand awareness and drive sales growth. This role requires a balance of leadership skills, creativity, analytical skills, and a strong understanding of both digital and offline marketing strategies within the retail and healthcare spaces.
Key Responsibilities
Team Leadership: Lead and manage a team of marketing professionals to execute integrated marketing campaigns across digital, social media, and offline channels.
Collateral Development: Develop high-quality marketing materials, including brochures, posters, social media content, and targeted email campaigns.
Vendor & Partner Coordination: Liaise and coordinate with external vendors, media agencies, and strategic business partners for seamless campaign execution.
Performance Analysis: Closely monitor campaign performance, analyze metrics, and prepare comprehensive reports tracking ROI and overall marketing effectiveness.
Event & Launch Support: Oversee and support the execution of product launches, roadshows, community health fairs, and corporate events.
Market Research: Conduct ongoing market research to identify upcoming consumer trends, assess competitor activities, and uncover new growth opportunities.
Brand Consistency: Ensure that BUZUD’s corporate identity and branding remain consistent, compliant, and professional across all marketing platforms.
Job Requirements
Education: Diploma or Degree in Marketing, Communications, Business, or a related field.
Experience: Minimum of 1 to 3 years of professional marketing experience. Experience within the healthcare, medical device, or retail industries is highly preferred.
Digital Tools: Proficiency with core digital marketing platforms, including Google Ads, Meta Business Suite, and SEO/SEM strategies.
Content Skills: Strong content creation and professional copywriting capabilities.
Design Skills: Working knowledge of design software like Canva or Adobe Creative Suite is considered a strong advantage.
Soft Skills: Highly creative, detail-oriented, and capable of managing multiple projects simultaneously under tight deadlines. Excellent communication and interpersonal leadership skills.