Description
Key Responsibilities
Strategic & Campaign Management
Develop and execute a comprehensive marketing strategy to drive brand awareness, customer engagement, and sales growth.
Lead and manage marketing projects from conception to completion.
Collaborate with external agencies to implement SEO and paid marketing strategies.
Analyse marketing performance data to assess effectiveness and guide improvements.
Manage marketing budgets and ensure optimal allocation of resources.
Stay up-to-date with the latest marketing trends, tools, and technologies.
Content Creation & Design
Oversee all content creation efforts including website copy, blog posts, email campaigns, and social media content.
Coordinate with designers to develop visually compelling marketing materials (e.g., flyers, brochures, banners).
Ensure all content and visuals align with brand identity and effectively communicate product benefits.
Digital Marketing
Manage email marketing campaigns, including segmentation and performance tracking.
Collaborate with internal teams to optimise user experience on digital platforms.
E-Commerce Management
Oversee and manage the company’s online store, including:
a) Product listings and updates
b) Inventory tracking and order fulfilment
c) Sales campaigns and promotions
Stakeholder Communications
Maintain strong communication and relationships with key stakeholders such as investors, partners, and external agencies.
Support internal teams with materials for investor decks, product updates, and communications.
Team & Cross-functional Collaboration
Work closely with the kitchen team and food tech team to ensure marketing accurately reflects current product offerings and highlights the benefits of our dysphagia-friendly food products.
Assist with planning and execution of events such as trade shows, community outreach, and workshops.
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum 5 years of relevant marketing experience, including campaign management and team collaboration.
Strong understanding of digital marketing tools and platforms (Google Ads, Meta Ads, SEO/SEM, email marketing tools).
Proven experience in measuring marketing performance and driving data-informed decisions.
Experience in sustainability marketing or strong interest in environmental and social impact strategies.
Excellent communication, leadership, and project management skills.
Creative thinker with a strategic mindset and attention to detail.