Marketing Manager (Online food delivery brand)

Fresher365 Group is a digital-first food group building niche food brands for modern consumers. We operate multiple online-focused brands across healthy meal prep, family dinners, and premium catering

Key Responsibilities:

Branding

• Develop brands according to brand DNA, positioning, and audience

• Ensure brand consistency across all channels

• Work with creative team on content and campaigns

• Strengthen brand awareness and positioning

• Monitor market and competitor trends

Digital Marketing & E-commerce

• Manage e-commerce performance across platforms

• Plan and optimize Google, Meta, SEO, CRM, and digital campaigns

• Monitor ROAS, CAC, traffic, and conversion

• Improve website conversion and customer journey

• Analyse results and optimize performance

Sales Growth

• Drive online sales growth

• Improve customer acquisition, repeat purchase, and AOV

• Create and manage campaigns, launches, and promotions

• Track performance and adjust strategies quickly

• Coordinate with operations for smooth execution

Partnerships & Growth

• Build strategic partnerships for growth

• Develop collaborations with corporates, KOLs, gyms, wellness and lifestyle brands

• Manage affiliate, referral, and social selling programs

• Explore co-marketing and partnership opportunities

• Track partnership performance and growth impact

Requirements

• Experience in a fast-paced SME environment

• Experience in e-commerce and digital marketing

• Strong knowledge of Meta and Google Ads

• Experience driving online sales growth

• Familiar with social selling or live commerce

• Analytical and data-driven mindset

• Hands-on, proactive, and able to move fast

• Experience in health, fitness, wellness, food, or subscription businesses