Marketing Manager (OmniChannel)

We are a Singapore-based Fashion design brand creating fashion and lifestyle products with intention, craft, and confidence. We believe in thoughtful design, creative independence, and doing things with purpose — not noise.

We’re looking for a Marketing Manager who wants more than just another role. Someone excited by the challenge of building a brand, growing demand across stores and digital, and helping a local design business scale with clarity and soul.

Role Purpose

The Marketing Manager is responsible for building demand, strengthening brand equity, and driving growth across retail and digital channels.

This role requires both strategic thinking and hands-on execution. You will plan, create, launch, measure, and improve — owning how the brand is experienced, how traffic is generated, and how insights translate into commercial outcomes.

This role suits someone who is passionate about brand-building, values local design, and is comfortable charting new paths.

Key Responsibilities

A. Brand & Narrative Ownership

• Own and protect brand voice, tone, and visual consistency across all channels

• Translate collections and products into clear, compelling stories

• Shape campaign narratives that connect design intent with customer relevance

• Ensure strong brand coherence across touchpoints

• Work with the Founder to evolve brand positioning over time

B. Omnichannel Demand Generation

• Plan and execute omnichannel marketing across:

  • Retail stores

  • E-commerce

  • Social media

  • CRM (EDM, WhatsApp, loyalty)

  • Paid media and partnerships

• Think by store and by channel, understanding different customer behaviours

• Drive store footfall and qualified online traffic

• Lead launch calendars, campaign moments, and promotional activations

C. Planning & Execution Excellence

• Develop annual and quarterly marketing plans aligned with sales targets

• Translate plans into clear execution roadmaps and timelines

• Manage content calendars, campaign rollouts, and cross-team coordination

• Brief and manage agencies, freelancers, photographers, stylists, and creators

• Balance creativity with discipline — ideas must ship, not stall

D. Customer Intelligence & Performance

• Own marketing performance tracking and insights:

  • Campaign ROI

  • Channel performance

  • Customer acquisition and retention trends

• Build understanding of customer segments and lifecycle

• Gather qualitative feedback from stores and customers

• Share insights with Retail, Merchandising, and Design to improve decisions

• Continuously refine strategies based on learning and data

What You’ll Bring

Experience & Skills

• 5–8 years of marketing experience in fashion, lifestyle, retail, or design-led brands

• Proven omnichannel marketing experience (retail + digital)

• Strong planning and execution skills — able to zoom out and zoom in

• Experience working closely with retail teams and store realities

• Comfortable managing multiple channels, timelines, and stakeholders

• Strong storytelling, copywriting, and brand sensibility

• Data-literate and commercially minded

Mindset & Traits

• Passionate about building a brand, not just running campaigns

• Genuine interest in local design and creative businesses

• Entrepreneurial, self-driven, and comfortable with ambiguity

• Willing to chart your own path and build systems where needed

• Balances creativity with accountability

• Curious, reflective, and always improving

If you’re excited by this role, please write to ginlee@ginleestudio.com with your CV and expected salary. We’d love to hear from you.