Marketing Manager (Offline)

Nuffield Dental is seeking an experienced Marketing Manager (Offline) to lead and execute non-digital marketing initiatives across our dental clinics in Singapore. This role focuses on ground activation, partnerships, referrals, brand visibility and patient acquisition through offline channels.

This position is ideal for a hands-on marketer who understands healthcare or service-based businesses and is strong in execution, coordination, and on-the-ground marketing rather than digital performance marketing.

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Key Responsibilities

Offline & Ground Marketing

• Plan and execute offline marketing campaigns including flyers, brochures, posters, banners, and in-clinic materials

• Organise and manage roadshows, health talks, outreach events, and community activations

• Work with clinics to drive localised marketing initiatives tailored to catchment areas

Partnerships & Referrals

• Develop and manage partnerships with corporates, schools, gyms, childcare centres, insurers, and other referral sources

• Coordinate referral programmes with medical clinics, specialists, and internal group entities

• Track and report referral sources and effectiveness

Brand & Communications

• Ensure consistent brand presentation across all physical touchpoints and clinics

• Manage production of marketing collaterals, signage, and POS materials

• Work with vendors, printers, designers, and event partners

Clinic Support & Coordination

• Partner closely with clinic managers, doctors, and front-line teams to support patient acquisition efforts

• Brief clinic teams on campaigns and ensure proper execution on the ground

• Gather feedback from clinics and adjust campaigns accordingly

Budget & Performance Tracking

• Manage offline marketing budgets and vendor costs

• Track campaign performance using patient source data, redemption rates, and ROI indicators

• Prepare regular reports for management with insights and recommendations

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Requirements

• Diploma or Degree in Marketing, Communications, Business, or related field

• Minimum 5–8 years of marketing experience, with strong exposure to offline / traditional marketing

• Experience in healthcare, dental, medical, retail, or service industries preferred

• Strong execution skills with ability to manage multiple clinics and vendors

• Good communication and stakeholder management skills

• Hands-on, organised, and comfortable working on the ground