Description
· Planning and execution of all marketing activities (organize event, collaboration with other brand, outsourcing livestreamer, etc).
· Develop, planning and manage the yearly marketing calendar and event calendar
· Analyzing and keeping informed of market trends and preparing forecasts.
· Increasing brand awareness and market share.
· Overseeing branding, advertising, and promotional campaigns.
· Managing the marketing department's staff works and job allocation.
· Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
· Manage website & social media accounts, including analytics, ads platforms, influencers.
· Seamless execution of all marketing initiatives, driving traffic to stores, building and elevating our brand.
· Providing hindsight reports post events and other relevant duties assigned.
· Other Ad-hoc duties assign.
JOB REQUIREMENTS
· Preferably possessed a Bachelor Degree or equivalent.
· Minimum 3 years of relevant experience
· Experience in fashion and retail industry will be more advantage
. Proficiency in marketing tools and Graphic design skills (Canva / Capcut/ Adobe Photoshop/Illustrator etc)
. Strong analytical, communication, time-management and creativity skills
. Strong ability to focus on customer/market and take initiative experience with social media
· Mature, independent and confident to work with different cultures
· Passionate, creative and highly committed with a positive attitude