Marketing Manager

The Marketing Manager will lead integrated marketing campaigns for the NurtureStars preschool brand, driving digital and offline initiatives to achieve measurable business outcomes in a dynamic, multi-brand environment.

Responsibilities

• Lead and execute 360° marketing campaigns across digital, social, content, and offline channels to increase brand awareness and engagement

• Drive digital marketing strategies including paid media, SEO/SEM, email marketing, and website content management to optimize lead generation and conversion

• Own social media strategy and content planning across multiple brand platforms

• Collaborate with internal stakeholders, school centres, and external agencies to deliver high-quality, on-brand marketing campaigns aligned with business goals

• Monitor and report on campaign performance with actionable insights and recommendations

• Ensure consistent brand voice and messaging across all marketing touchpoints to strengthen brand identity

• Support the Chief Marketing Officer in brand-building initiatives, parent engagement activities, and marketing innovation projects to drive growth

Preferred competencies and qualifications

• 5–8 years of relevant marketing experience in brand-side or agency environments

• Prior exposure to multi-brand marketing or the education sector is advantageous

• Strong knowledge of digital and social media platforms, analytics, and content strategy

• Ability to manage multiple projects independently and efficiently after receiving high-level direction

• Excellent communication, collaboration, and problem-solving skills with strong attention to detail

• Passion for impactful storytelling, customer engagement, and purposeful brand growth