Marketing Manager
Huawei Technologies
Description
About the Job:
Huawei Enterprise Business Group is seeking Marketing Executive in Singapore. This position is responsible for conceptualizing B2B marketing plan, and end-to-end execution of marketing initiatives, including but not limited to, event marketing, new production/solution launches, C-Level clients engagements, and marketing operation.
We are looking for enthusiastic, creative marketers to help grow our business through innovative approaches.
Key Job Responsibilities:
Develop annual & quarterly Integrated Marketing Plan based on Geo/Vertical business requirements, work out Campaign Assets and tracking country’s performance
Executes campaigns and supports tactical activities (e.g. physical event, digital marketing, webinar, EDM, telemarketing), monitors and tracking marketing KPIs, and takes corrective action, to drive and co-operation with cross functional teams to fix all marketing action.
Accountable for marketing contribution to business results and marketing ROI.
Business Skills:
Rich experience on B2B industry marketing or ICT product marketing and agency resource, e.g. Analyst, Public Relation, event and digital, in-depth knowledge and expertise in marketing methodology within ICT industry
Campaign Planning: applied skill in the proper implementation of the marketing mix, Utilization of value propositions to develop key messages, Alignment of target audience to prioritized offering/solution focus area, Development and selection of assets aligned to sales cycle stage.
Campaign Execution: applied skill in the proper execution of campaigns/tactics in support of the program plan, Business Controls including managing budgets and controlling costs, Adjusting campaigns/tactics based root cause analysis, Pipeline management including nurturing and progression
Agency/Vendor Management: applied ability to proper manage, direct, and team with agency and vendor partners.
Management System: demonstrated knowledge of the marketing management system and utilization of standard reporting to provide quarterly updates regarding business performance
Primary Qualifications:
BA/BS or equivalent is required
At least 2 years B2B marketing experience is required
Bachelor’s degree in Marketing and Communications, and the related field of study.
Ability to influence multiple stakeholders and lead cross-functional projects across categories and departments
Ability to manage multiple tasks in a deadline-driven environment