Description
Job Summary:
The Marketing Manager is responsible for building brand awareness, driving customer traffic, and increasing revenue through strategic campaigns tailored to dining experiences, products, and consumer trends.
Key Responsibilities
1. Brand Strategy & Positioning
Develop and maintain the brand identity (e.g., casual dining vs premium dining)
Ensure consistent messaging across outlets, menus, and campaigns
Position the brand against competitors in the F&B market
2. Marketing Campaigns & Promotions
Plan and execute seasonal promotions (e.g., festive menus, happy hours)
Launch new product campaigns (new dishes, beverages, limited-time offers)
Coordinate online + offline campaigns (ads, in-store displays, events)
3. Digital Marketing & Social Media
Manage social platforms like Instagram, TikTok, and Facebook
Create content (food photography, videos, promotions)
Work with influencers and food bloggers
Monitor engagement and optimize campaigns
4. Menu & Product Marketing
Collaborate with chefs on menu development
Price positioning and packaging strategy
Highlight best-selling or signature dishes
5. Market Research & Analysis
Study customer preferences and dining trends
Analyze competitors and pricing strategies
Track campaign performance (ROI, sales uplift, footfall)
6. Partnerships & Collaborations
Work with delivery platforms like Grab or foodpanda
Partner with brands, events, or influencers
Organize co-branding or pop-up events
7. Outlet-Level Marketing Support
Support individual branches with localized promotions
Ensure visual merchandising (posters, menus, signage)
Drive foot traffic during off-peak hours
8. Budgeting & Performance Tracking
Allocate marketing budgets effectively
Monitor cost per acquisition (CPA), return on ad spend (ROAS)
Adjust strategies based on performance data
Qualifications & Requirements
Diploma or Degree in Marketing, Business, Communications, or related field.
2-3 years of marketing experience; experience in F&B, retail, or hospitality is an advantage.
Creativity + strong understanding of food trends
Digital marketing (SEO, ads, social media)
Data analysis and reporting
Communication and stakeholder management