Marketing Manager (FMCG Manufacturing)
Private Advertiser
Description
We are seeking a Marketing Manager to lead and execute marketing strategies that drive brand awareness, demand generation, and business growth. This role requires a hands-on marketer with strong execution capabilities, creativity, and a solid understanding of the F&B or FMCG landscape.
Key Responsibilities:
Marketing Strategy & Planning
Develop and implement integrated marketing strategies aligned with business objectives
Plan and manage marketing calendars, campaigns, and budgets
Identify target customer segments and effective marketing channels
Brand & Product Marketing
Strengthen brand positioning and messaging across all touchpoints
Lead product launches, promotions, and go-to-market initiatives
Collaborate with sales and operations teams to support product growth
Digital & Content Marketing
Manage digital marketing initiatives including social media, website, EDMs, and online campaigns
Oversee content creation to ensure consistent branding and messaging
Track, analyze, and optimize digital marketing performance
Trade, Partnerships & Activation
Plan and execute trade marketing activities, collaborations, and partnerships
Support B2B marketing initiatives (e.g. distributors, food service clients, corporate customers)
Coordinate events, exhibitions, and product sampling activities
Performance Tracking & Market Analysis
Monitor and report on marketing performance, ROI, and campaign effectiveness
Analyze market trends, competitors, and customer insights to refine strategies
Requirements:
Degree in Marketing, Business, Communications, or a related field
Minimum 5–8 years of relevant marketing experience, preferably in F&B, FMCG, or consumer goods
Strong knowledge of digital marketing, branding, and campaign execution
Hands-on, adaptable, and comfortable working in a fast-paced environment
Strong project management and stakeholder coordination skills
Experience working with agencies and external vendors is an advantage