Marketing Manager (Brand & Growth)

Marketing Manager (Brand & Growth)

📍 Singapore | 🕒 Full-Time | 🏠 Hybrid (1–2 days WFH)

💰 $4,500 – $5,500 + 13th Month + Performance Bonus

📈 Team Lead Track → Sales & Marketing Manager

🔥 Lead Quan Shui’s marketing — from brand storytelling to revenue-driving campaigns

About Us

Founded in 1968, Quan Shui Wet Market is a 3rd-generation fresh food business blending traditional wet market expertise with modern e-commerce and digital operations.

We serve over 500 households daily, operating across online grocery, marketplaces, content, and large-scale food events.

Your Role

You will lead Quan Shui’s marketing direction, campaigns, and content strategy, while aligning marketing efforts with business growth.

This is a hands-on leadership role — you’ll define strategy, guide a small team, and execute key initiatives where needed.

• This role requires ownership of both strategy and execution — not a purely managerial role.


• 
  

What You’ll Do

🧠 Brand & Campaign Strategy

• Define content pillars, messaging, and brand direction


• Plan and lead monthly and seasonal campaigns


• 
  

📈 Growth & Performance

• Allocate marketing budgets and optimise based on ROAS and performance


• Guide campaign direction and performance marketing efforts


• 
  

🎯 CRM & Customer Lifecycle

• Oversee EDM and CRM strategy


• Improve retention and engagement


• 
  

🎨 Creative Direction

• Guide content, visuals, and storytelling


• Elevate overall brand quality


• 
  

🤝 Partnerships & Activations (Strategic)

• Provide direction on collaborations, partnerships, and events


• Ensure alignment across marketing and on-ground activations


• 
  

👥 Team Leadership

• Manage and mentor a small marketing team


• Set direction, review output, and raise standards


• 
  

⚙️ Hands-on Execution (When Needed)

• Be comfortable stepping in to support execution where required — including content writing, campaign setup, or production — to ensure speed and quality of output


• 
  

Who We’re Looking For

• 4–7 years in marketing (FMCG, e-commerce, retail, or F&B preferred)


• Experience leading campaigns and brand initiatives end-to-end


• Strong understanding of:


• digital marketing (ads, ROAS, funnels)


• CRM / EDM strategy


• Able to balance:


• strategy + execution


• creative + commercial thinking


• 
  

Bonus:

• Experience managing small teams


• Exposure to food, grocery, or lifestyle brands


• Ability to contribute to content production


• 
  

Why Join Us:

• High ownership and direct impact on business growth


• Work closely with founders in a fast-moving environment


• Clear progression into Sales & Marketing leadership


• (we eat lots of good food!)