Marketing Manager (Beauty & Aesthetic Services)

About the Role

We are looking for a strategic and hands-on Marketing Manager to lead our marketing function across multiple brands. This role is responsible for driving brand growth, lead generation, and measurable ROI while managing internal team members and external agencies.

You should be equally comfortable setting strategy, analysing numbers, and executing campaigns.

Key Responsibilities

Strategy & Planning

• Develop and manage annual, quarterly, and monthly marketing calendars

• Translate business goals into clear marketing strategies and campaigns

• Plan and execute brand launches, promotions, events, and retention campaigns

Team Leadership

• Lead, coach, and manage marketing team members

• Set KPIs, priorities, and timelines to ensure accountability and performance

• Conduct weekly team check-ins and reporting reviews

Brand & Social Media

• Define and oversee social media and branding direction for different brands

• Ensure consistent brand voice, positioning, and visual identity

• Oversee content planning, storytelling themes, and campaign messaging

Performance Marketing & Ads

• Plan, execute, and optimise Facebook / Instagram ad campaigns

• Monitor ad performance, cost per lead, conversion rates, and ROI

• Manage ad budgets and optimise campaigns by ad set and creative

• Work with Meta, TikTok, and Google teams for lead generation strategies

Reporting & Analytics

• Track marketing performance across all channels

• Prepare weekly performance reports for management

• Prepare monthly marketing updates for outlet teams

• Provide insights and recommendations based on data analysis

Influencer & Partnerships

• Source, manage, and liaise with influencers for brand awareness and content creation

• Plan and manage partnerships and collaborations

• Track influencer performance and campaign effectiveness

Agency & Vendor Management

• Liaise with external agencies and platform partners

• Brief agencies clearly and manage timelines and deliverables

• Monitor agency performance and cost efficiency

Cross-Functional Collaboration

• Work closely with operations, sales, and outlet teams

• Ensure marketing campaigns are aligned with on-ground execution

• Support outlet teams with marketing materials and campaign clarity

Requirements

• Minimum 3–5 years of experience in marketing, digital marketing, or performance marketing

• Proven experience running Facebook / Instagram ads with measurable ROI

• Strong understanding of social media strategy and branding

• Experience managing marketing team members and external agencies

• Comfortable with numbers, reporting, and performance tracking

• Strong communication and stakeholder management skills

• Experience in beauty, wellness, aesthetics, or lifestyle brands is a plus

What We’re Looking For

• Strategic thinker who is also execution-driven

• Data-led, commercially minded, and results-oriented

• Strong leadership and accountability mindset

• Organised, proactive, and able to manage multiple brands and campaigns