Marketing Manager

Marketing Manager

About Us

Starting in 2004, we were one of the pioneers in the premium wine importing and distributing scene in Singapore. Today, we are proud to represent over 80 wineries from 17 countries, offering a diverse and curated portfolio of the world’s finest wines. Our mission is to tell the authentic stories behind our products and connect discerning consumers with underrated, boutique brands. 

Position Overview

We are seeking an experienced Marketing Manager to lead our efforts in sharing these stories and building our brands. This role is pivotal in developing and executing strategic marketing initiatives that drive brand awareness, engage the trade, private, corporate audience, and to support our sales team. You'll lead key marketing initiatives while working closely with leadership, taking on significant responsibilities in brand management and customer engagement within (B2B), and beyond (B2C) the wine and beverage industry.

Key Responsibilities

Brand & Product Marketing

• Lead marketing campaigns, for our wine portfolio across multiple price points and regions.

• Drive new product launches, from strategy to execution, ensuring market impact.

• Develop compelling product stories and tasting notes for trade and consumer audiences.

• Identify and coordinate co-marketing opportunities and partnerships with wineries.

Public Relations & Communication

• Act as a key company liaison with key media, influencers, and public relations agencies to secure press coverage and build brand credibility.

• Serve as a primary link with our winery partners, providing marketing updates and coordinating collaborative efforts.

• Plan and execute a full calendar of events, including trade tastings, winemaker dinners and consumer activations.

Trade Marketing & Sales Support

• Develop target marketing strategies (B2B) and programs for restaurants, retail partners, and wine retail.

• Create comprehensive sales materials, price lists, pitch decks and product sheets for our sales team.

• Build and manage relationships with sommelier communities and wine influencers.

Digital Marketing & Content Strategy

• Develop and execute B2C digital marketing strategy to acquire, engage and retain customers.

• Manage all e-commerce operations, social media channels, and email marketing campaigns.

• Design and execute email campaigns for B2B and B2C partners.

• Utilise SEO/SEM and digital advertising to drive online traffic and conversion.

• Manage website content including wine descriptions and seasonal promotions.

• Coordinate with photographers and designers for product and lifestyle imagery.

Analytics & Strategic Planning

• Track campaign performance and analyze sales impact across portfolio.

• Monitor brand awareness and market positioning against competitors.

• Prepare detailed monthly reports on marketing activities and ROI.

• Use data insights to optimise pricing and promotional strategies

Required Qualifications

• 3-4 years of marketing experience, with at least 1 year in an assistant manager or similar role.

• Demonstrated experience in food & beverage, hospitality, or consumer goods marketing.

• Proven track record of managing marketing projects and campaigns end-to-end.

• Experience with trade marketing (B2B), and B2C relationships preferred.

• Knowledge of wine, spirits, or beverage industry strongly preferred.

Skills & Competencies

• Strong written and verbal communication skills for creating compelling wine stories and trade presentations.

• Proven expertise in developing and executing integrated B2B and B2C marketing strategies.

• Strong hands-on experience with digital marketing including SEO/SEM, social media advertising, CRM systems and analytic tools (Google Analytics, Mailchimp, etc).

• Leadership potential and ability to work independently with minimal supervision.

• Budget management experience and understanding of marketing ROI

• Willingness to work some evenings/weekends for events and tastings.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, or related field.

• Previous experience in alcohol/beverage industry or hospitality sector.

• Bilingual capabilities (especially if working with international producers).

• Event planning or trade show experience.

• Experience with marketing automation platforms.

Application Requirements

• Resume highlighting relevant marketing and beverage industry experience.

• Cover letter explaining your passion for wine and career growth aspirations.

• Portfolio of successful marketing campaigns and measurable results.

• References from previous marketing roles.