Marketing & Growth Lead

We are a small but fast-growing tuition centre in Singapore, built on strong academic outcomes and modern, content-driven student acquisition. As a lean and ambitious team, we move fast, experiment often, and expect real ownership. We are looking for a Marketing & Growth Lead who will own the end-to-end marketing and sales process, from campaign ideation to student conversion.

Role Overview

• This is a high-ownership role. You will be responsible not just for creating content, but for designing, championing, and executing marketing campaigns that directly drive enrolments.

• You will plan the full funnel — awareness, engagement, trial, conversion — and work closely with tutors to turn teaching content and TikTok Live sessions into real business growth.

• This role is ideal for someone who thinks like a founder or growth operator, not a task-based marketer.

Key Responsibilities

End-to-End Marketing & Sales Ownership

• Design and own the entire student acquisition funnel

• Plan how leads are generated, nurtured, and converted into signups

• Champion marketing campaigns from concept to execution and post-campaign review

• Take responsibility for outcomes (e.g. enquiries, trial sign-ups, enrolments)

Marketing Strategy & Campaign Planning

• Craft a clear, actionable marketing plan aligned with enrolment targets

• Plan and launch specific campaigns (e.g. crash courses, exam-season pushes, TikTok Live series, free trial funnels)

• Identify target segments (students vs parents, level-specific strategies)

• Track performance metrics and continuously iterate

Content Creation & Social Media

• Plan/design/shoot/edit/create short-form videos, images, captions, and posts

• Manage posting schedules and content calendars

• Repurpose TikTok Live content into clips for sustained reach

• Ensure consistency in branding, messaging, and credibility

TikTok Live & Tutor-Led Marketing

• Plan TikTok Live teaching and engagement strategies as a key growth channel

• Guide tutors on structuring live lessons for engagement and conversion, communicating value clearly to students and parents, and handling basic sales messaging naturally during live sessions

• Coordinate live schedules and coach tutors on basic on-screen presence and messaging

Beneficial Prior Experience

Candidates with experience in one or more of the following will be highly valued:

• Marketing or growth roles in education, tuition, or enrichment centres

• Running or scaling TikTok, Instagram, or short-form video accounts

• Planning and executing lead-generation or conversion-focused campaigns

• Creator-led marketing, influencer marketing, or live commerce

• Early-stage startup or small business environments

• Graphic design, video-editing for social media posts

Work Arrangement & Compensation

• Part-time, flexible hours

• Hybrid / remote-friendly (some in-person coordination required)

• Highly competitive pay, with performance-based incentives

• Clear path to expanded responsibility or full-time role as the centre scales

• Candidates are required to commit for at least six months