Description
About the role
The Marketing Executive role involves promoting the company's capabilities in Offset Printing, Digital Printing, Print-on-Demand, Fulfilment & Warehousing, and Print Brokerage Solutions.
Key responsibilities
Promote the company's capabilities in Offset Printing, Digital Printing, Print-on-Demand, Fulfilment & Warehousing, and Print Brokerage Solutions
Prepare case studies, marketing materials, and success stories for customer presentations and business development activities
Develop and execute marketing plans to enhance brand awareness and generate qualified sales leads
Manage and strengthen the company's corporate branding and market positioning
Plan and implement digital marketing campaigns, including email marketing, social media, website content, and online advertising
Monitor campaign performance and prepare analytics reports with actionable recommendations
Optimize digital content to improve online visibility, engagement, and lead generation
Work closely with the Sales team to identify and pursue new business opportunities
Support customer acquisition initiatives targeting publishers, educational institutions, corporate clients, retailers, and other key market segments
Conduct market research and competitor analysis to identify industry trends, customer preferences, and emerging opportunities
About you
Diploma or Degree in Marketing, Communications, Business, or a related field
1–3 years of relevant marketing experience preferred
Strong written and verbal communication skills
Proficient in Microsoft Office applications and digital marketing tools
Ability to work independently and manage multiple projects in a fast-paced environment
Strong analytical skills with the ability to interpret marketing data and campaign performance metrics
Experience in B2B marketing would be an advantage
Excellent interpersonal, communication, and stakeholder management skills
Proficiency in spoken and written Mandarin is required as the role involves supporting business communications and marketing activities with Mandarin-speaking clients in China
Familiarity with the printing, publishing, packaging, or related industries would be an advantage