Marketing Executive

Key Responsibilities

1. Campaign & Content Creation

• Plan, execute, and optimise monthly marketing campaigns (festive, promo, product‑focused).

• Create clear, premium, and engaging copy for social media, WhatsApp, EDMs, banners, and showroom materials.

• Craft product‑centric content that showcases features, benefits, comparisons, and guides customer understanding.

• Support brand ambassador content with captions, scripts, and visuals.

2. Social Media & Digital Marketing

• Manage daily posting across Facebook, Instagram, TikTok, and other platforms.

• Produce short‑form videos, reels, and product demos.

• Track performance metrics and optimise for reach, engagement, and conversion.

• Coordinate paid ads (FB/IG/Google) with agencies or internal teams.

3. Branding & Communication

• Maintain a consistent brand tone that is premium, modern, trustworthy, and homeowner‑friendly.

• Ensure all marketing materials follow brand guidelines and visual identity.

• Support showroom communication: posters, standees, price cards, and in‑store messaging.

4. Marketing Operations

• Coordinate photoshoots, videography, and creative production.

• Manage marketing calendars, timelines, and deliverables.

• Liaise with partners, influencers, and media when needed.

• Assist in roadshows, events, and product launches.

5. Sales Support

• Create sales kits, brochures, WhatsApp templates, and product comparison sheets.

• Work closely with sales teams to understand customer pain points and refine messaging.

• Support promotional activities to drive store traffic and online enquiries.