Marketing Executive
TAG ESPRESSO PRIVATE LIMITED
Description
About the role
This is a Marketing role focused on developing and executing integrated online and offline marketing strategies for TAG Espresso, managing social media platforms, creating engaging content, and driving brand awareness and sales growth across multiple channels.
Key responsibilities
Develop and execute integrated online and offline marketing strategies
Plan monthly marketing calendars, campaigns and promotional activities
Develop creative marketing ideas to strengthen TAG Espresso's brand positioning
Manage Instagram, TikTok, Facebook and other relevant social media platforms
Plan and create engaging content, including short-form videos, Reels, photos and promotional content
Plan and execute online marketing campaigns to increase brand awareness, engagement and sales
Support marketing activities across Shopee, Lazada, TikTok Shop and Shopify
Develop marketing campaigns to increase customer traffic and sales at retail outlets
Identify and build relationships with suitable KOLs, influencers and content creators
Track online and offline marketing performance and prepare regular marketing reports
About you
2–5 years of experience in Marketing, Digital Marketing, Brand Marketing or a related field
Experience in F&B, coffee, FMCG, lifestyle or retail is highly preferred
Strong understanding of Instagram, TikTok and other social media platforms
Experience in KOL / Influencer Marketing and campaign management
Strong creative sense and good attention to detail
Excellent communication and execution skills
Able to independently plan and execute marketing campaigns
Strong commercial mindset with a focus on measurable results and sales growth
Proactive, responsible and able to take ownership of projects