Description
Senior Marketing Executive
The Senior Marketing Executive will support the development and execution of regional marketing initiatives to strengthen Biomedia Holdings' brand presence, generate demand, and support commercial growth across ASEAN. This role works closely with Product Management, Sales, Applications, Principals, and local marketing teams to deliver integrated marketing campaigns and ensure consistent brand messaging across the Group.
Key Responsibilities
Develop and execute regional marketing plans aligned with business objectives and product strategies.
Build brand awareness and drive top-of-mind recall for assigned business verticals across the region.
Lead regional marketing campaigns from planning through execution, coordinating with internal stakeholders, local marketing teams, external agencies, and vendors.
Manage and oversee the Group's regional social media platforms and campaigns, ensuring consistent branding, content, engagement, and campaign performance across all markets.
Lead Search Engine Marketing (SEM) initiatives, including campaign planning, optimisation, budget management, and performance tracking.
Manage the Group's corporate websites, ensuring content remains current while driving continuous improvements through Search Engine Optimisation (SEO), user experience enhancements, and website analytics.
Oversee the Group's eCommerce platforms, ensuring product information, online campaigns, promotions, and customer experience are effectively managed to support business growth.
Plan and execute digital marketing initiatives across social media, email marketing, content marketing, display advertising, and other relevant digital channels.
Monitor and analyse marketing performance using digital analytics tools, providing regular reporting and recommendations to improve campaign effectiveness, lead generation, website performance, and return on investment.
Develop marketing collateral, including brochures, product literature, sales tools, presentations, videos, and other promotional materials to support commercial activities.
Plan and coordinate participation in exhibitions, conferences, workshops, webinars, sponsorships, and other industry events to increase brand visibility and generate qualified leads.
Work closely with Product Managers, Sales, Applications Specialists, and Principals to develop effective product launches and marketing campaigns.
Ensure brand consistency across all communication channels and marketing materials.
Support the management of the Group's CRM platform by promoting user adoption, maintaining data integrity, generating reports, and providing insights to improve customer engagement and marketing effectiveness.
Manage multiple projects simultaneously while ensuring timely delivery within agreed budgets and timelines.
Requirements
Degree in Marketing, Communications, Business, Life Sciences, or a related discipline.
Minimum 2–4 years of relevant marketing experience, preferably within the healthcare, life sciences, medical devices, diagnostics, or B2B industries.
Experience managing digital marketing campaigns, including social media, SEO, SEM, email marketing, and website content management.
Exposure to eCommerce platform management would be an advantage.
Familiarity with CRM systems and marketing analytics tools such as Google Analytics is preferred.
Strong project management and stakeholder management skills, with the ability to coordinate multiple initiatives across different countries.
Excellent written and verbal communication skills with strong attention to detail.
Self-motivated, organised, and able to work independently in a fast-paced environment while managing competing priorities.
Creative, analytical, and commercially minded with a continuous improvement mindset.