Marketing Executive (Skincare)

We are seeking a dynamic and results-driven Marketing Executive with experience in the skincare FMCG industry to support brand growth and drive successful product marketing initiatives. The role encompasses market research, new product development, product launches, and the execution of integrated marketing campaigns across retail and digital channels. The ideal candidate is passionate about consumer marketing, understands retail dynamics, and thrives in a fast-paced environment.

Key Responsibilities

• Support the development and execution of brand strategies to increase product awareness, market share, and sales growth.

• Plan and execute integrated 360° marketing campaigns across Above-the-Line (ATL), Below-the-Line (BTL), digital, and social media channels.

• Coordinate new product launches, promotional activities, and seasonal marketing campaigns from planning through execution.

• Collaborate closely with the Sales team to ensure excellent in-store visibility, merchandising, and promotional execution.

• Conduct market research and monitor competitor activities, pricing strategies, consumer trends, and industry developments within the FMCG skincare category.

• Analyse sales performance, campaign effectiveness, and market data to generate actionable insights and recommendations.

• Maintain brand consistency across all consumer touchpoints, including retail, e-commerce, and digital platforms.

• Work with the Supply Chain and Sales teams on inventory planning, demand forecasting, and product availability.

• Coordinate with external agencies, vendors, and internal stakeholders to ensure timely delivery of marketing initiatives.

• Assist in managing marketing budgets and tracking campaign expenditures.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related discipline.

• 2–5 years of marketing or brand management experience within the FMCG industry, preferably in skincare, beauty, or personal care products.

• Hands-on experience in product launches, brand campaigns, and digital marketing.

• Strong understanding of retail operations, distribution channels, shopper behaviour, and trade marketing.

• Analytical mindset with the ability to interpret sales data, market trends, and campaign performance.

• Excellent project management, communication, and stakeholder management skills.

• Self-motivated, proactive, and able to manage multiple projects in a fast-paced environment.