Marketing Executive | Serangoon North | 6 Months | UP to $6K

Key Responsibilities

Retail Marketing & Communications

• Orchestrate end-to-end retail campaign rollouts across all touchpoints, for product launches, promotional events, and in-store activations across various retail touchpoints.

• Develop and execute localised marketing communications tailored to different retail formats and sales channels, ensuring messaging is relevant, customer-centric, and delivered in a timely manner.

• Work with design team to develop high-impact marketing collaterals (eg. in-store visuals, digital assets, POSM), ensuring accuracy of content and consistent adherence to brand voice and visual identity across all touchpoints.

• Manage the end-to-end rollout of integrated marketing communications for retail campaigns, including product launches and promotions, ensuring cohesive messaging and seamless execution across all customer touchpoints.

• Establish governance frameworks for campaign execution, ensuring consistency, scalability, and excellence across all retail environments

• Leverage data, store insights, and customer feedback to evaluate campaign effectiveness and continuously refine retail communications and campaigns to improve ROI and conversion

• Conceptualise and execute creative visual merchandising strategies that elevate the in-store customer journey. reinforce brand awareness and drive sales conversion

• Establish audit frameworks and performance benchmarks to ensure consistent execution and continuous elevation of VM standards

• Conduct regular store audits and walkthroughs to ensure consistency, quality, and adherence to VM standards

Cross-Functional Collaboration

• Partner closely with Sales, Marketing, and Product teams to ensure strong alignment between retail execution and overall campaign strategy

• Work with designers to develop retail marketing communications and assets that are visually impactful and operationally feasible

• Collaborate with sales teams to ensure smooth implementation and strong on-ground execution across stores

• Liaise with vendors and suppliers to manage production quality, timelines, and cost efficiency

Requirements

• 3 - 5 years of experience in visual merchandising, retail marketing, or marketing communications.

• Strong understanding of brand guidelines and marketing communication principles.

• Excellent attention to detail, especially in ensuring accuracy of messaging and visual execution.

• Strong project management skills with the ability to manage multiple campaigns and timelines.

• Effective communication and stakeholder management skills.

Key Skills & Attributes

• Creative mindset with strong commercial awareness

• Strong eye for design, layout, and visual storytelling

• High level of accuracy and attention to detail

• Ability to work in a fast-paced, multi-store retail environment

• Proactive, collaborative, and solutions-oriented

We regret to inform that only shortlisted candidates will be notified.

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