Marketing Executive (SEO/SEM/PPC)
Zen Career
Description
Basic information:
Monday to Friday, 8.30am to 5.30pm
Basic UP $4000
Location: Tuas
Opportunities for career progressions
Job scope:
Conduct keyword research and optimise content for APAC markets.
Plan, manage, and optimise PPC campaigns across platforms such as Google Ads and Bing.
Monitor PPC performance, analyse data, and recommend bid, budget, and targeting adjustments.
Coordinate with local agencies on PPC execution, keyword research, and ad copy.
Perform on-page SEO optimisation, including meta tags, headers, and content.
Support technical SEO audits and work with developers on improvements.
Monitor SEO performance using analytics and search tools.
Stay updated on SEO trends, algorithm changes, and AI developments in search.
Assist in planning and managing SEM campaigns across multiple platforms.
Coordinate with local agencies on keyword research, ad copy, and targeting.
Monitor campaign performance and recommend budget and bid adjustments.
Support website updates, content optimisation, and user experience improvements.
Track and report on digital marketing metrics such as revenue and ROAS.
Provide insights to improve overall digital marketing performance.
Collaborate with regional and global teams to align digital strategies.
Additional Information:
Minimum 2 years of experience in Digital Marketing with a strong focus on SEO and SEM.
Hands-on experience with Econda Analytics, Google Search Console, Google Ads, Microsoft Bing, Baidu, Naver, and Yahoo! Japan is essential.
Experience in B2B/Manufacturing industry is a plus.
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We wish you all the best in your career search.
Zen Career Pte Ltd | 24C2559
Tan Wen Hui (Serene) | R25145352