Marketing Executive/Senior Marketing Executive
Optical 88
Description
About the role
This position will play a key role in the development and implementation of holistic marketing initiatives in Singapore that enhances brand visibility and support business growth. This role requires a proactive and detail-oriented creative thinker with a keen understanding of both digital and offline marketing strategies.
Key responsibilities
Support the development and execution of integrated marketing plans aligned with local and regional brand objectives and strategy
Analyse, propose and plan marketing activities or identify new marketing opportunities to create brand awareness while ensuring brand consistency across all marketing channels
Manage social media content, website, digital campaigns and online engagement
Lead the creation of marketing collaterals and content
Monitor and implement visual merchandising displays across all local stores
Coordinate and maintain relationship with appointed vendors, agencies, retail partners and suppliers to ensure timely execution of marketing and visual merchandising-related activities
Work closely with management, retail operations and merchandising team to ensure alignment
Maintain marketing calendars, track campaign management and budget for local marketing execution
Provide marketing insights and research on consumer trends
About you
Minimum Diploma or Bachelor's Degree in Marketing or Business related fields
Minimum of 2 years' experience in Marketing, prior experience working in retail or e-commerce sector would be a plus
Fluent in written and spoken English
Meticulous, proactive, self-motivated, adaptable and creative thinker who is able to work both independently and in a team in a fast-paced environment with a strong sense of ownership and desire to excel
Excellent interpersonal, communication, organizational, project management, problem-solving and presentation skills
Proficient in Microsoft Office and possess Adobe illustrator/Photoshop skills or experience other design-related tools