Marketing Executive / Senior Marketing Executive

The Marketing Executive / Senior Marketing Executive (level to be assigned based on candidate experience) is the in-house execution lead for marketing across the Livingstone Health Group — the day-to-day marketing arms and legs for our Specialist clinics and Phoenix Medical Group (PMG) GP network. The role reports to the Marketing Manager and serves as the working interface between our doctors, clinic teams, internal stakeholders, and external marketing agencies.

Success is measured by clean execution: campaigns delivered on time, doctor approvals secured without bottlenecks, all marketing assets compliant with PHMC / HSA / MOH regulations, budgets reconciled to plan, and a measurable lift in patient enquiries and conversions across the Group's business units.

Scope of Work

•     In-house execution of all marketing activity across Livingstone Specialist clinics and PMG.

•     Working liaison with external agencies — briefing, asset routing, approvals, deadlines.

•     Doctor and clinic coordination for content vetting, image/video assets, and event support.

•     PHMC / HSA / MOH compliance QC across all outbound content and digital channels.

•     Lead-source tracking and conversion reporting back to the Marketing Manager.

Key Responsibilities

1. Agency & External Vendor Management

•     Brief external agencies on campaigns, websites, EDMs, SEO and SEM scopes; confirm deliverables and timelines in writing.

•     Route every agency deliverable through the correct doctor / clinic for vetting; consolidate edits and feed back within 48 hours.

•     Provision and revoke agency access cleanly — Google Search Console, GA4, Google Business Profile, Meta Business Manager, domain EPP, cPanel / hosting.

•     Hold agencies accountable to scope and quality — flag overruns, missed deadlines, or asset errors immediately.

2. Doctor & Clinic Coordination

•     Chase doctor approvals on writeups, landing pages, and campaign assets with professional persistence — escalate at the right point, not too early, not too late.

•     Draft copy for marketing assets including landing pages, social captions, EDM body copy and doctor profile writeups; submit to the relevant doctor for factual and tone review before routing for compliance sign-off.

•     Source assets that agencies need: doctor headshots, in-action clinical photography, raw video for reels, event recordings, patient / model volunteers.

•     Edit and retouch photo and video assets for use across digital channels such as crop, colour-correct, and formatting images for web and social; trim and subtitle short-form video clips for reels and EDMs; ensure all output meets platform specs before handoff to agencies or direct publication.

•     Build operating relationships with clinic CAs and managers across the network.

3. Medical Content QC & Compliance

•     Read every piece of marketing content as a layperson and as a compliance filter — flag medical / anatomical inaccuracies back to the doctor before publication.

•     Maintain working knowledge of PHMC, HSA, and MOH advertising rules; pre-empt violations before they go live.

•     Respond same-day to any regulator letter; coordinate immediate takedown and scan sister sites for the same risk.

4. Campaign Execution & Digital Marketing

•     Coordinate end-to-end execution of paid campaigns (SEM, social ads), SEO content batches, EDMs, landing pages, and main-site refreshes.

•     Track lead sources, enquiry-to-consult conversion, and ad spend efficiency by channel; report monthly to the Marketing Manager.

•     Maintain a rolling 12-week marketing calendar across all clinics and the GP network; flag conflicts and capacity issues early.

•     Manage organic social media across clinics (Instagram, Facebook, LinkedIn, TikTok as applicable). Plan and schedule posts, maintain a consistent publishing cadence, monitor comments and DMs, and flag reputation issues promptly to the Marketing Manager.

5. Budget Reconciliation & Reporting

•     Hold a running view of monthly marketing spend by channel (SEO / SEM / SMM) per clinic; reconcile agency invoices against approved budgets before sign-off.

•     Surface budget reallocation proposals to the Marketing Manager with a clear rationale and expected return.

•     Produce a clean monthly marketing dashboard — spend, leads, conversion, top performers, watchlist.

6. Cross-functional & Internal Communication

•     Day-to-day point of contact for clinic teams on marketing matters — calm, prompt, and professional.

•     Same-day acknowledgement on all incoming requests; clear, sharp written communication (KISS principle).

•     Work alongside Business Development on joint go-to-market initiatives for new specialists and clinic openings.

7. Ad-hoc & Special Projects

•     Support new clinic / new specialist onboarding from a marketing standpoint — ACRA, UEN, contact details, web presence, agency setup.

•     Any other marketing-related duties as assigned by the Marketing Manager or CCO.

Job Requirements

Essential

•     Diploma or Degree in Marketing, Mass Communication, Business, or related discipline.

•     Marketing execution experience — 1–2 years for Marketing Executive; 3–5 years for Senior Marketing Executive. Healthcare, regulated services, or agency coordination exposure preferred.

•     Meticulous and detail-oriented — able to spot inconsistencies in content, numbers, and asset specs.

•     Strong written and verbal English — able to draft sharp, professional WhatsApp / email communication.

•     Working knowledge of digital marketing fundamentals — SEO, SEM, social, web analytics — sufficient to challenge an agency.

•     Comfortable handling senior doctors and clinic principals; persistent but tactful in chasing approvals.

•     High personal organisation — uses time-blocks, calendars, and trackers as a default, not an exception.

Desirable

•     Prior experience working with an external marketing agency on the client side.

•     Familiarity with PHMC, HSA, and MOH advertising rules for healthcare services in Singapore.

•     Exposure to a multi-clinic or multi-brand environment.

•     Comfort with budget reconciliation and basic spend-vs-return analysis.

•     Hands-on photo and video editing skills with working proficiency in tools such as Adobe Lightroom, Photoshop, Premiere Pro, CapCut, or equivalent; able to produce publish-ready assets.

Personal Attributes (DISC framing)

The role requires a Blue (precision, follow-through, compliance) and Red (drive, decisive execution) profile, supported by Yellow (relationship management) when handling doctors and clinic teams. A purely Green (cooperative, accommodating) profile alone is unlikely to succeed in this role.

Key Performance Indicators

•     Agency deliverables vs published timeline — on-time delivery rate.

•     Average doctor-approval cycle time per content batch (target trend: down).

•     Zero PHMC / HSA / MOH compliance incidents on published content.

•     Monthly marketing-influenced enquiries and conversion rate by clinic / business unit.

•     Marketing budget variance vs plan (target: within ±5%).

•     Internal stakeholder NPS — quarterly check-in with clinic CAs and BU heads.