Description
About the Role
We are looking for a Marketing Executive to support and execute marketing activities across multiple platforms, with a focus on campaigns, content, social media, e-commerce and customer engagement.
Key Responsibilities
Website & E-Commerce Management
· Maintain and update the company's website and online store.
· Ensure product, service, promotional and outlet information is accurate and up to date.
· Improve website and online-store content to support customer experience, enquiries and conversions.
· Optimise website and online store content to improve user experience and engagement.
· Manage online queries and customer interactions across relevant digital platforms.
Influencer / KOL Marketing
· Identify suitable influencers, content creators and KOLs for brand collaborations.
· Manage collaborations from outreach and negotiation to content coordination and performance tracking.
· Ensure agreed content is delivered on time and meets brand requirements.
· Maintain proper records of collaboration costs, deliverables and results.
Market & Competitor Research
· Conduct market, audience and competitor research to identify trends and business opportunities.
· Monitor competitor promotions, pricing, content and digital activities.
· Prepare regular reports on campaign performance, social media engagement, website traffic, e-commerce sales and customer reviews.
· Use performance data and customer insights to recommend improvements.
Online Reputation and Customer Engagement
· Monitor and respond to Google Reviews and other online feedback in a timely and professional manner.
· Track review volume, ratings, customer feedback and outlet-level performance.
· Escalate sensitive complaints or service-recovery matters to the appropriate department.
Marketing Campaigns, Social Media and Content
· Assist Marketing manager and team in planning and executing marketing campaigns, promotions and customer-engagement initiatives.
· Develop content ideas, captions, campaign messages and short-form video concepts.
· Coordinate with graphic designers, videographers and other team members to produce marketing materials.
· Monitor social media trends, customer interests and competitor content to identify new opportunities.
· Assist with content shoots, customer testimonials and promotional videos where required.
· Perform other reasonable duties as assigned by management.
Requirements
· Diploma or Degree in Digital Marketing, Marketing, Business Administration or a related discipline.
· 2–4 years of relevant experience in marketing.
· Experience in the beauty, aesthetic or lifestyle industry will be an advantage.
· Good understanding of social media platforms, paid advertising and digital marketing tools.
· Strong communication, analytical and organisational skills.
· Able to manage multiple campaigns and deadlines concurrently.
· Proactive, creative and comfortable working in a fast-paced environment.
· Good written and verbal communication skills in English.
Interested applicants are invited to click “APPLY NOW” to submit their application.
Only shortlisted candidates will be notified.
Thank you for your interest in joining our team.