Marketing Executive, Mathnasium Singapore

Job Description:

Mathnasium is a global maths only learning franchise with over 1,000 centres worldwide. In Singapore, our centres at Forum (Orchard Road) and i12 Katong serve a growing base of students from Kindergarten to Sec 3.

We are seeking a Marketing Executive to lead and scale our marketing efforts as we continue to grow. This is a commercially focused role centred on driving enrolment through effective marketing strategy, execution, and optimisation. The role works closely with Centre Directors and reports to the Managing Director.

Responsibilities:

Marketing Strategy and Growth

·       Develop and execute a clear marketing strategy focused on lead generation, conversion, and retention

·       Allocate and manage marketing budgets with a strong focus on return on investment

·       Identify and prioritise the most effective growth channels

Digital Marketing

·       Plan and optimise campaigns across SEO, SEM, social media, and email

·       Manage external agencies where relevant

·       Improve lead-to-enrolment conversion through structured funnel management

Brand and Positioning

·       Develop a strong understanding of the Mathnasium brand and ensure consistent positioning across all channels

·       Maintain high-quality and consistent messaging across digital and offline touchpoints

·       Tailor messaging to different segments (e.g. international vs local school parents)

Content and Execution

·       Oversee development of marketing materials including website content, brochures, and digital assets

·       Work with centres to ensure consistent and effective local execution

·       Ensure all content aligns with brand standards and commercial objectives

Analytics and Performance

·       Track and analyse key metrics including leads, conversion rates, cost per acquisition, and enrolment growth

·       Use data to continuously refine campaigns and improve performance

·       Build simple, clear reporting for ongoing decision-making

Partnerships and Local Marketing

·       Build relationships with schools, community organisations, and relevant partners

·       Drive local marketing initiatives to increase visibility and referrals

Requirements:

·       Proven experience in marketing role, ideally in education or a consumer-facing service business

·       Strong track record in digital marketing and performance-driven campaigns

·       Ability to manage budgets and optimise for ROI

·       Comfortable working with data, metrics, and reporting tools

·       Familiarity with platforms such as Google Ads, Meta, and analytics tools

·       Working knowledge of design tools such as Adobe Creative Suite or equivalent

·       Strong communication and coordination skills

Preferred:

·       Understanding of the Singapore education market

·       Experience marketing to parents and children

·       Bachelor’s degree in Marketing, Buisness, or a related field

Other Details:

·       Full-time preferred; strong part-time candidates will be considered

·       Competitive remuneration

·       Collaboration working environment with scope for growth