Marketing Executive

Marketing Executive

Your Mission

We are seeking a driven Marketing Executive to build and maintain a high-quality prospect database that powers effective marketing campaigns for our international training events, supporting the full commercial pipeline from lead generation through to conversion.

What You'll Be Doing

Email Marketing & Campaigns

•     Develop, manage, and optimise targeted email marketing campaigns across relevant platforms and tools.

•     Monitor campaign performance metrics and refine strategies for improved engagement and conversions.

Prospect Research & Database Management

•     Research and profile target companies and decision-makers via LinkedIn, industry directories, trade publications, and professional networks.

•     Build and expand prospect databases through digital research and social platforms; verify and enrich existing records by cross-referencing multiple sources.

•     Maintain accurate, up-to-date client and prospect records in the CRM, ensuring data integrity at all times.

Performance & KPIs

•     Track and meet KPIs around database quality, data accuracy, campaign engagement, and lead-to-conversion rates.

•     Prepare regular performance reports and dashboards for management review.

Brand, Content & Marketing Support

•     Design marketing collaterals and support website landing page development and UX optimisation in collaboration with vendor partners.

•     Contribute to content creation and campaign execution across events, digital channels, and social media platforms, while maintaining a consistent brand presence.

•     Monitor industry trends and surface insights to support management in shaping broader marketing strategies and association partnerships.

What You'll Gain

·      Fast-track appraisal program held twice a year with clear career progression

·      A fun, collaborative, and high-energy work environment

·      Attractive cash incentives for hitting event targets

What We're Looking For

·      Minimum Diploma in Marketing, Business, Communications, or a related discipline.

·      More than 2 years of experience in a B2B marketing, business development or lead generation role.

·       Detail-oriented and highly organised, with a strong eye for dataaccuracy

·       Comfortable navigating digital research tools, LinkedIn and CRM platforms

·      Excellent written and verbal communication skills in English, with strong attention to detail.

·      Demonstrates our core values:

o  Teamwork

o  Respect & Integrity

o  Open Minded

o  Performance Excellence

o  Innovation

o  Customer Commitment