Marketing Executive

Marketing Executive – Beauty, Aesthetics & Wellness

Kelly Oriental is a growing aesthetics, skincare and wellness group with multiple outlets in Singapore. We are looking for an energetic and hands-on Marketing Executive who genuinely enjoys beauty, skincare, social media and the latest industry trends.

This role is ideal for someone with around 2+ years of marketing experience, preferably within beauty, skincare, aesthetics, spa, wellness, medical aesthetics or retail, who wants broader exposure and strong career progression in the industry.

Key Responsibilities

• Plan and execute marketing campaigns across social media and digital channels.

• Create engaging content for Instagram, Facebook, TikTok and other relevant platforms.

• Support digital advertising, promotions and lead-generation activities.

• Assist with livestreams, content shoots, events, launches and in-store campaigns.

• Work closely with outlet teams to understand customers, treatments, products and current beauty trends.

• Coordinate with influencers, KOLs, agencies, suppliers and business partners.

• Attend beauty exhibitions, aesthetic conferences, product launches, supplier showcases and industry events, locally and overseas where required.

• Explore new skincare technologies, beauty devices, treatments and market trends and identify ideas that may support the brand.

• Support content creation and brand representation during exhibitions, launches and industry visits.

• Track campaign performance and continuously improve marketing results.

• Support new projects, promotions and business expansion initiatives.

What We’re Looking For

• Around 2 years or more of relevant marketing experience.

• Experience in beauty, skincare, aesthetics, spa, wellness, medical aesthetics or retail is highly preferred.

• Strong interest in beauty, skincare, social media and visual content.

• Good eye for branding, aesthetics and content presentation.

• Comfortable working in a fast-moving retail environment.

• Willing to support occasional evening or weekend campaigns, livestreams, events or launches.

• Open to travelling for selected exhibitions, product launches, supplier visits and industry events.

• Hands-on, adaptable, enthusiastic and willing to learn.

• Proficient in English and Mandarin Chinese, as the role requires regular communication with internal and external stakeholders who primarily use Mandarin as their first language.

Why Join Us?

This role gives you exposure beyond day-to-day social media marketing.

You will have opportunities to experience the wider beauty and aesthetics industry through new treatment launches, skincare innovations, beauty technologies, livestreaming, retail campaigns, exhibitions and selected overseas industry events.

As the company grows, strong performers will have opportunities to take on larger campaigns, new projects and greater marketing responsibilities.

If you love beauty and aesthetics and want to turn that interest into a long-term marketing career, we would love to hear from you.