Marketing Executive

Senior Executive / Executive, Marketing

Job Description

Responsibilities:

·       Develop and execute integrated marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.

·       Lead the creation of marketing collaterals, including campaign assets, promotional materials, and digital content.

·       Analyse market trends, customer insights, and competitor activities to identify opportunities and propose strategic marketing actions.

·       Manage end-to-end campaign timelines, including briefing agencies, coordinating with internal teams, and tracking performance.

·       Oversee brand consistency across all communication touchpoints, ensuring alignment with brand guidelines.

·       Support loyalty programme initiatives, CRM activities, and customer engagement strategies as well as customer service matters.

·       Evaluate campaign performance using data and analytics, and present findings with actionable recommendations.

·       Assist in planning and executing events, partnerships, Public Relations activities, and brand collaborations.

·       Work closely with Operations and other departments to ensure smooth implementation of marketing promotions.

·       Manage marketing budgets and ensure efficient use of resources.

 Job Requirements:

·       Diploma/Degree in Marketing, Business, Communications, or a related field.

·       Minimum 1–3 years of relevant marketing experience, preferably in F&B, retail, hospitality, or consumer brands.

·       Excellent communication, project management, and stakeholder management skills.

·       Creative, resourceful, and able to work independently in a fast-paced environment.

·       Proficiency in design tools (e.g., Canva, Adobe Creative Suite) is an advantage.