Marketing Executive

Job Summary

Drive digital marketing and e-commerce growth by developing and executing strategies that align with company goals. Manage online sales platforms, optimize campaigns, and coordinate cross-functional teams to enhance brand presence and customer engagement.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy to achieve company objectives


• Execute marketing plans by coordinating with external agencies to deliver targeted campaigns


• Monitor and apply the latest digital marketing technologies, tools, and best practices to optimize performance


• Manage all digital marketing channels and campaigns to increase brand visibility and engagement


• Analyze ROI and KPIs regularly and prepare detailed performance reports for informed decision-making


• Prepare and oversee the digital marketing budget to ensure cost-effective campaign execution


• Manage and enhance the company’s social media accounts to build community and brand loyalty


• Optimize online content using SEO techniques and Google Analytics to improve search rankings and user engagement


• Design and implement inbound marketing plans to attract and convert leads


• Manage and grow sales on e-commerce platforms (Shopee, Lazada, Amazon, etc.) through store optimization, targeted campaigns, promotions, and customer engagement strategies


• Collaborate with logistics and customer service teams to ensure smooth order fulfillment and high service standards


• Plan and support company participation in exhibitions and events to increase market presence

Required competencies and certifications

• Minimum 2 years of experience in Marketing and/or E-Commerce


• Proven ability to manage and grow sales on online platforms such as Shopee, Lazada, and Amazon


• Strong knowledge of digital marketing channels and strategies


• Hands-on experience with online marketing tools and best practices


• Familiarity with e-commerce operations, marketplace seller tools, and campaign mechanics


• Experience using Wordpress and design tools including Canva, Photoshop, and Illustrator