Marketing Executive

About the role

We are seeking a passionate and driven Marketing Executive to join our dynamic team at Hanlin International Education Pte. Ltd'. In this full-time role, you will be responsible for developing and implementing effective marketing strategies to promote our educational services and programmes. You will play a crucial role in enhancing our brand visibility and driving customer acquisition.

What you'll be doing

• Social Media Operation:

Responsible for the daily operation of official social media accounts (such as Facebook, Instagram, LinkedIn, WeChat Official Account, Xiaohongshu, etc.), including content planning, editing, publishing, and interaction. Increase follower activity and brand exposure through high-quality content, and timely respond to user comments and inquiries to maintain a good brand image.

• Offline Promotion Planning and Execution:

Develop targeted offline promotion plans according to market demand and business objectives, including but not limited to roadshows, community activities, school cooperation events, and exhibition participation.

Responsible for the full-process execution of activities, such as venue arrangement, staff deployment, on-site management, and effect summary. Collect valid customer information through offline interactions to expand the customer resource pool.

• Performance Target Achievement:

Undertake and complete the monthly performance indicators set by the company, including customer acquisition volume, consultation conversion rate, and sales revenue (if applicable). Formulate personal performance improvement plans, analyze the causes of performance gaps, and adjust marketing strategies in a timely manner to ensure the steady achievement of targets.

• Customer Information Management:

Sort out and organize the collected customer information, establish and update customer files, and conduct follow-up visits to potential customers in a timely manner to improve the conversion rate. Cooperate with the sales team to share customer information and marketing insights to form a joint force for business development.

• Market Information Collection and Analysis:

Pay close attention to industry trends, competitor marketing strategies, and customer needs. Collect and analyze market feedback from online and offline channels, and provide suggestions for optimizing marketing plans and product services.

What we're looking for

1. Minimum 1-2 years of experience in a marketing or communications role, preferably in the education or services industry

2. Strong written and verbal communication skills, with the ability to create compelling and persuasive content

3. Proficient in using digital marketing tools and platforms, such as social media, email marketing, and content management systems

4. Analytical mindset with the ability to interpret data and measure the effectiveness of marketing campaigns

5. Excellent project management and organisational skills, with the ability to prioritise and multitask effectively

6. Passion for education and a desire to contribute to the growth and success of our organisation

7. Proficiency in Chinese and English language.

About us

Hanlin International Education Pte. Ltd' is a leading provider of high-quality educational services in Singapore. With a strong focus on innovation and excellence, we offer a diverse range of programmes, including language courses, academic enrichment, and professional development. Our mission is to empower individuals to reach their full potential and contribute to the betterment of our community.

Apply now to be part of our growing team and make a meaningful impact in the education sector.