Marketing Executive (F&B) | $3000-$3500 | Central Region

We are hiring a Marketing Executive to support branding, campaign execution, and customer engagement for a well-established F&B retail brand. This role is ideal for a hands-on marketer with strong digital skills and an interest in consumer-driven campaigns.

Marketing Campaigns

• Execute integrated marketing campaigns across digital and offline channels




• Ensure alignment with brand positioning and business objectives

Systems & Operational Support

• Manage in-store POS and self-order kiosk content, including product listings and visuals




• Support website and system updates where required

Performance Tracking & Analysis

• Monitor campaign results and marketing metrics




• Prepare reports and derive insights to improve campaign effectiveness

Social Media & Customer Engagement

• Manage content and engagement across platforms such as Instagram, TikTok, Facebook, and XiaoHongShu (XHS)




• Respond to customer enquiries and feedback in a timely manner, including occasional weekend support

Brand & Market Development

• Assist in regional brand expansion and new market initiatives




• Monitor industry and competitor trends and provide recommendations

Promotions & Marketing Operations

• Coordinate promotional activities and creative production




• Manage communication touchpoints including social media, CRM, in-app messaging, offline collaterals, paid advertising, and influencer collaborations
  

• 2 years of relevant experience in marketing, campaign management, or related roles




• Diploma in Marketing, Business, or related disciplines




• Comfortable analysing data and translating insights into action




• Familiarity with social media platforms and digital marketing; experience with Canva, Adobe tools, or video editing is a plus




• Strong coordination and communication skills, with customer-facing experience




• Proactive, adaptable, and able to thrive in a fast-paced environment




• Experience managing POS systems, websites, or marketing processes is an advantage




• Passion for the F&B industry

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Shortlisted candidates will be contacted

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Jeremiah Lim (R22106910)

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