Marketing Executive

Location: 5-10 mins walk from City Hall / Bugis / Bras Basah MRT station
Working hours: Monday to Friday, Office Hours

Job Description

• Manage and update official social media platforms and websites


• Copywriting for social media, website, articles


• Brainstorm and propose new promotional strategies to boost brand image and awareness


• Prepare press releases for announcements


• Manage community outreach such as liaising with KOLs and community leaders


• Manage digital promotion such as Google Ads, Meta Ads, etc.


• Develop and adapt promotional plans to align with each product release


• Conduct data analysis from social media, surveys, and ad campaigns to optimize performance

Job Requirements

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications


• Has at least 1-2 years of relevant work experience


• Strong understanding of social media and digital marketing platforms


• Excellent communication skills in English, both written and oral


• Willingness to learn trading card games (TCG) to better promote the brand and products


• Strong problem-solving skills with the ability to think creatively and resolve challenges effectively


• Strong team player with excellent interpersonal and communication skills


• Self-motivated and proactive, with the ability to take initiative independently


• Able to prioritize tasks and manage time efficiently in a fast-paced environment


• Open to work on occasional weekends/public holidays for Company events


• Open to travel overseas for business trips when required

Good to Have

• Familiarity with games, anime, or internet culture is a strong advantage


• Proficiency in Japanese, both written and oral, in order to liaise with Japanese speaking associates

Please send a copy of your latest resume, as well as past sample(s) of your work (e.g., social media posts or press releases) to bi_hr_application_marketing@bushiroad.com. Kindly be informed that only shortlisted candidates will be notified.